Sponsorship and advertising opportunities on BioPortfolio.com
BioPortfolio is
predominately a B2B site targeted at the professional executive and
researcher. Our visitors
are active in the biotechnology, pharmaceutical, medical and healthcare
industries, in both commercial and public research organizations. Senior
management and researchers use the site to search for competitor information
(BioCorporate); news
(BioNews);
specialized research products and services (indepth
and
BioWeb); and sources of professional market research reports (BioReports).
BioPortfolio offers a range of
marketing and promotional services and specialized resources including
the BioEvents
Calendar, one of the most comprehensive biotech/pharma conference
resources. Other users use the site to identify job
opportunities (BioCareer),
select specific biotechnology, pharmaceutical and healthcare books (BioBookshop)
and to obtain a greater understand of biotechnology. BioPortfolio serves
millions of users with information to help generate a greater understanding
of who, what, where and why biotechnology will impact on our lives.
Sponsoring and advertising on BioPortfolio.com offers life science suppliers
and service organizations the opportunity to:
- build company/brand awareness to a life science audience
- target investors, executives and researchers in the bio/pharma sector
- promote products and services
Select the best format for your needs:
Banner advertising
Advertising space is available in the top, right, left and bottom
navigation bars across the whole site. You can select the whole site or
specific sections of the site, including the home page, BioCorporate,
BioEvents, InDepth, the BioWeb and BioNews search engine result pages.
BioPortfolio uses Absolute Banner Manager XE, a sophisticated banner
advertisement program that allows each advertiser to track performance
online. The features include:
- Real-time reporting 24/7 – each advertiser can access their account
via a password protected web interface which can be exported to MS EXCEL.
Detailed statistics provided on page impressions and click thru rate.
- Ads can be weighted, so some ads are displayed more often (or less)
than others
- Advertisers can configure the number of banner impressions per day and
schedule the start and end date.
- Advertisers can set a budget and be automatically notified when their
banner expires.
- Supports any type of Banners: GIF’s, JPEG’s, Text Ads, HTML banners,
Flash Banners, Java applets, Rich Media Banners and third party ad agency
code.
We offer a range of standard banners, button and skyscraper spaces - prices
range from $10.00 o $50.00 CPM depending upon the format and level of
commitment.
Sponsorship
Sponsorship gives you the opportunity to develop a relationship with
specific segments of the BioPortfolio audience. Channels available for
sponsorship include: the Home page, BioCorporate, BioEvents, InDepth,
BioBookshop, the BioWeb and BioNews search engine result pages.
Through sponsorship your corporate logo/badge is continuously presented to
potential customers to enhance awareness and stimulate traffic to your
website.
Sponsorship starts at $1,000.00 per month.
See also
Custom advertising and sponsorship for more details on the alternative
channels.
Interested - contact: Peter Barfoot, Managing Director
BioPortfolio Limited. +44 1300 321501
peter.barfoot@bioportfolio.com |
