Advertising and sponsoring bioportfolio.com

Sponsorship and advertising opportunities on BioPortfolio.com

BioPortfolio is predominately a B2B site targeted at the professional executive and researcher. Our visitors are active in the biotechnology, pharmaceutical, medical and healthcare industries, in both commercial and public research organizations. Senior management and researchers use the site to search for competitor information (BioCorporate); news (BioNews); specialized research products and services (Gene DB, InDepth and BioWeb); and sources of professional market research reports (BioReports).

BioPortfolio offers a range of marketing and promotional services and specialized resources including the BioEvents Calendar, one of the most comprehensive biotech/pharma conference resources. Other users use the site to identify job opportunities (BioCareer), select specific biotechnology, pharmaceutical and healthcare books (BioBookshop) and to obtain a greater understand of biotechnology. BioPortfolio serves millions of users with information to help generate a greater understanding of who, what, where and why biotechnology will impact on our lives.

Sponsoring and advertising on BioPortfolio.com offers life science suppliers and service organizations the opportunity to:

build company/brand awareness to a life science audience

target investors, executives and researchers in the bio/pharma sector

promote products and services

Select the best format for your needs:

Banner advertising

Advertising space is available in the top, right, and bottom navigation bars across the whole site. You can select the whole site or specific sections of the site, including the home page, BioCorporate, BioEvents, Gene DB, InDepth, the BioWeb and BioNews search engine result pages.

BioPortfolio uses Absolute Banner Manager XE, a sophisticated banner advertisement program that allows each advertiser to track performance online. The features include:

Real-time reporting 24/7 – each advertiser can access their account via a password protected web interface which can be exported to MS EXCEL. Detailed statistics provided on page impressions and click thru rate.

Ads can be weighted, so some ads are displayed more often (or less) than others

Advertisers can configure the number of banner impressions per day and schedule the start and end date.

Advertisers can set a budget and be automatically notified when their banner expires.

Supports any type of Banners: GIF’s, JPEG’s, Text Ads, HTML banners, Flash Banners, Java applets, Rich Media Banners and third party ad agency code.

We offer a range of standard banners, button and skyscraper spaces - prices range from $10.00 o $50.00 CPM depending upon the format and level of commitment.

Sponsorship
Sponsorship gives you the opportunity to develop a relationship with specific segments of the BioPortfolio audience. Channels available for sponsorship include: the Home page, BioCorporate, BioEvents, Gene DB, InDepth, the BioWeb and BioNews search engine result pages.

Through sponsorship your corporate logo/badge is continuously presented to potential customers to enhance awareness and stimulate traffic to your website. Sponsorship starts at $500.00 per month.

Place you corporate logo or image in the top navigation bar across the whole BioPortfolio site or on specific channels.

With over one million pages indexed on Google BioPortfolio offers a unique opportunity to reach a global life science audience:

http://www.google.com/search?source=ig&hl=en&rlz=&q=site%3Abioportfolio.com&btnG=Google+Search&meta= (919,000 pages 9th December 2008)

Select your presence on BioPortfolio:

BioCorporate - 27,000 life science companies used by thousands of executive to identify life science organizations (116,000 indexed by Google)

BioWeb and BioNews search engines - thousands of news stories and millions of web pages

InDepth - 10,500 medical terms with description, publications, patents, news and clinical trials (35,000 indexed by Google)

Gene DB - 160,000 genes with description, related information, patents, news, and clinical trials (launched May 2008)

BioVideo - is a unique resource for our users to search and view selected rich media resources available on the internet

BioEvent listing - one of the most comprehensive life science events / conference calendars

BioCareer - BioPortfolio has partnered with several career boards to provide a life science career service. It one of the most advanced with thousands of registered job seekers and a job agent alert service

BioPortfolio will provide your organization with guaranteed web presence and prolonged awareness over a six or twelve month period.

See also Custom advertising and sponsorship for more details on the alternative channels.

Interested - contact: Peter Barfoot, Managing Director
BioPortfolio Limited. +44 1300 321501 peter.barfoot@bioportfolio.com

Nothing in this website should be used in place of personal medical advice from your own qualified medical practitioner.