Addison Whitney is a strategic branding consultancy that specializes in the pharmaceutical industry. With over ten years' experience in pharmaceutical branding, our strategic offerings include:
* Global brand name development
(including creative naming, regulatory/legal/linguistics evaluations, name validation & tagline)
* Positioning/brand strategy and assessments
(including mission/vision/values statements, positioning statements and brand strategies)
* Visual brand development
(including logo, web site, standards and stationery systems development)
We've helped create and properly position brands such as:
Roche Labs (US): Xenical, Invirase and Fortovase
GlaxoSmithKline: Advair
Bristol-Myers Squibb & Sanofi-Synthelabo: Avapro and BuSpar
Pharmacia: Zvyox, Lunelle, Vestra, Vantin and Ellence
Forest Labs: Lexapro (Celexa line extension)
Eli Lilly: Forteo
Hoffman-La Roche AG (Switzerland): oncology product, not yet public
Knoll AG (Germany): anti-hypertension product, not yet public
IDM (France): oncology products, not yet public
Takeda Pharmaceuticals (Japan): new product, not yet public
Warner Lambert: brand assessment and strategy for Zantac
Abbott Labs: brand assessment and strategy for Glucerna line extensions
TAP Pharma: Uprima
Immunex: NuVance
Kodak: LifeView and DirectView
Microsoft: Outlook, Exchange and X-Box
Cadillac: Escalade
Duracell: PowerCheck
Corporate branding and strategy projects we've worked on include:
Alkermes, Inc: brand assessment, positioning, logo and tagline, "Science that Delivers."
Applied Biosystems: brand assessment, strategy and positioning for PE Informatics division
AP Cells: created new corporate name, Anosys
Magainin Pharmaceuticals: developed new name and logo, now Genaera Corporation
Legato: created new corporate web site
SONICblue: formerly S3, created new corporate name, logo and web site
We encourage you to link to our web site, particularly our "Medical/Pharmaceutical" section. Please let us know if we may be of assistance. We look forward to hearing from your team.
| Contact Details: |
| One Wachovia Center , Suite 3800 |
| Charlotte |
| NC |
| 28202 |
| United States of America |
| Tel: | 704-347-5700 |
| Fax: | 704-347-5703 |
| Email: | michael_williams@addisonwhitney.com |
| WWW: | www.addisonwhitney.com/divisions/bio/
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