Friday November 27 2009 | Biotechnology feed | All feeds
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Fast Company
Download detailed PDF Members: Fast Company magazine is celebrating its 10th anniversary. Launched in November 1995 by Alan Webber and Bill Taylor, two former Harvard Business Review editors, the magazine was founded on a single premise: A global revolution was changing business, and business was changing the world. Fast Company set out to chronicle how a new breed of companies create and compete, to highlight new business practices, and to showcase the teams and individuals who are reinventing business. Today, the business world continues to change, and Fast Company continues to evolve as well. In this note from the editor, Mark Vamos discusses how the magazine continues to serve its readers: Fast Company has always been about innovative people and ideas. Our mission is to find the creative workers and organizations that are building the future, and to present their stories in smart, compelling, beautiful, and useful ways. This mission is the core of the magazine's original DNA; it's the brilliant bit that differentiates us from all the other business magazines out there. We're not about stock performance, we're not about business news, we're not about corporate strategies to increase next quarter's earnings per share by a few pennies. We offer the insights business readers most hunger for: what it takes to create new products, new services, and new ways of doing business. Whether it's a wholly new design (think iPod) or a business-model innovation (think Netflix) these are the imaginative leaps that allow people and companies to break free of the business world's equivalent of trench warfare -- grinding competition on cost or incremental features. They're how real winners are born, how real money is made, how things of beauty and usefulness are created, how consumers' lives are enriched and society made better, and how America must compete in this world.
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