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Life science suppliers were among the first companies in any
industry to grasp the commercial potential of the Web and some
leading companies are now receiving up to 40% of their orders
online. Many companies, however, have found that simply
launching an electronic catalog and shopping cart are not enough
to generate online purchases, so this report probes the
technological and organizational challenges associated with
eCommerce. Specifically, the report examines the critical
elements of a successful eCommerce strategy from developing the
optimal mix of relevant content to scientists’ need for easy
access to product information, pricing, convenient ordering and
technical support. |
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For this report -- a BioInformatics exclusive -- we polled
nearly 1,000 life scientists so that you can equip your sale
force with insider knowledge to give them an edge in the
increasingly dynamic and competitive life science research
market. |
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The Chinese social environment for the protection of
intellectual property right is complex. The locally produced
generics and copy products dominate the Chinese drug market. It
is estimated that about 97 percent of the drugs produced by
local companies are generics or counterfeits. Facing such
complex social environment and market, most overseas and
multinational pharmaceutical companies fear that their imported
drugs and pharmaceuticals produced in China will be imitated or
copied, in turn, their intellectual property will be infringed
and benefit will be violated. What reason incurred such fear of
overseas and multinational pharmaceutical companies? Why did Eli
Lilly & Company fail in its litigation of patent infringement
dispute case in China? Why can Pfizer win in an administrative
proceeding against the Patent Reexamination Board of the China
State Intellectual Property Office (SIPO) for its Viagra patent?
Lack of knowledge of the Chinese intellectual property right
system and legislation institution, the cultural difference
between China and Western countries as well as the language
barriers incurred such result. |
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In China, the development of biopharmaceutical industry is
later andbehind the developed countries. Just for this reason,
the requirements of materials and clinical trials for
registration application of biopharmaceuticals stipulated by the
Chinese pharmaceutical authority are far from systematic and
uniform. The SFDA (State Food and Drug Administration, China)
divided the biopharmaceuticals for registration application into
two classifications, that is the therapeutic biological products
and the prophylactic biological products. However, in the
classification of therapeutic biological products, the SFDA does
not provide the uniform requirements of materials and clinical
trials for application of biological products for the gene
therapy, the somatic cell therapy and the allergic therapy, but
stipulates the other guidelines for them. These guidelines
provide only a common principle for themrespectively because of
their diversity and complexity.
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In China, like in other Western countries, the
pharmaceutical authority -- the SFDA -- requests applicant to
submit complicate and reliable materials for application of drug
registration. The SFDA stipulated the classification of drug
registration in order to administer the application of chemical
drug registration. At the same time, the SFDA collected the
materials for application of chemical drug registration into
four categories and 32 items in accordance with various chemical
drug categories. When an application of chemical drug
registration is filed, the SFDA will request applicant to not
only submit designated material items in accordance with
prescribed category of chemical drug to apply for registration,
but also conduct the clinical trials for certain categorical
chemical drugs. |
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In China, the process of application and approval for
imported drug registration is very complex, because the Chinese
pharmaceutical authorities administer and control this process
by exorbitant administrative measures and regulations, moreover,
these exorbitant administrative regulations are variable and
lack of transparency. Therefore, a comprehensive knowledge of
the Chinese latest regulations for imported drug registration
has been become an essential prerequisite for overseas
pharmaceutical manufacturers and producers to achieve a
successful application for their products entry into the Chinese
drug market. |
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The traditional medicines in Orient, especially, the
traditional Chinese medicines are always regarded by occidental
as mysterious medicines. Until today not only the chemical
composition of traditional Chinese medicines almost can not been
expressed by a precise chemical structural formula, but also the
indications of the majority of traditional Chinese medicines
still can not been clearly described by the modern medical
terminologies. How the Chinese pharmaceutical authorities to
administer the registration application for such mysterious
traditional Chinese medicines? This is the third guidebook of
the China Pharmaceutical Guidebook Series. It will provide a
detailed introduction of the Chinese pharmaceutical authorities’
requirements for materials and clinical trials of application
and approval for imported traditional Chinese medicine. The
Chinese pharmaceutical authorities collect the traditional
Chinese medicines and the natural medicines into a category for
registration application. Therefore, this guidebook will provide
not only the introduction for registration application of
imported traditional Chinese medicines but for the natural
medicines. |
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This report examines how life scientists use various
e-marketing tools to receive information on the products and/or
services related to their research. It also evaluates the
effectiveness of these e-marketing tools on a supplier-specific
basis. |
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RNA interference (RNAi) has rapidly evolved into a powerful
technique to silence gene expression in cells allowing
researchers to study the molecular effects of modulating
expression at the level of individual genes. The diversity of
its applications has made RNAi an indispensable tool for both
academic and industrial scientists interested in gene function
characterization, signaling pathway analysis, and target
validation. |
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Marketing to Life Scientists 2006: Capitalizing on Media
Engagement provides insights into the media preferences of life
scientists and also identifies suppliers considered to be
best-in-class in each of six major marketing media -- print
catalogs, Web sites, direct mail, sales representatives, print
advertising, and scientific meetings and exhibits. Most
importantly, this report identifies a segment of life scientists
who are Highly Engaged with the marketing communication of their
suppliers and provides strategic insight into marketing to this
potentially lucrative group.
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Biodefense research represents one of the fastest growing
markets for life science suppliers. Billions of dollars are
being invested to support basic research on potential agents of
bioterrorism as well as the development of vaccines, diagnostic
tests and therapies to detect and counter the effects of a
bioterrorist attack. Despite this investment, relatively few
tools and techniques are specifically designed for biodefense
research, often leaving researchers to adapt products and
methodologies currently designed for other uses. |
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Oligonucleotides (oligos) represent an important market for
life science suppliers because they are an indispensable and
ubiquitous tool for scientists working with DNA and/or RNA. As
the overall market for oligos is considered mature, suppliers
are challenged to distinguish their brand from the many others
available to scientists. To help suppliers meet this challenge,
we present the opinions of over 700 scientists who use oligos in
their research, including what they expect from their oligos and
which suppliers they buy from for their different research
applications. |
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Customer Loyalty & Satisfaction: Creating a Branded Customer
Experience addresses the importance of brand, customer service
and product attributes to a customer's level of satisfaction and
loyalty. In addition to providing an overview of customer
loyalty and satisfaction in the life science market as a whole,
this report provides detailed profiles of 24 top suppliers |
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Since the late 1970s, flow cytometry has enabled scientists
to analyze a variety of cell types. Today, the applications of
this technology are even more broad reaching and powerful.
Through optical means, flow cytometers distinguish cells on the
basis of size and shape and on the basis of molecules inside and
on the surface of cells. Some scientists think about flow
cytometry as a “black box”, while others can easily operate the
most sophisticated of cytometers. Yet, nearly all scientists
appreciate that flow cytometry provides a lot of information
about one’s sample in a relatively short period of time. Given
that scientists are at various levels of sophistication—and have
differing experimental needs when it comes to this versatile
technology—how can suppliers best secure and expand their market
share? |
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With over 325 commercial suppliers of antibodies, selecting
just the right antibody company brings to mind the famous lock
and key analogy of antibody-antigen binding—how do scientists
find the perfect match? BioInformatics LLC surveyed nearly 1,000
life scientists worldwide about the types of catalog antibodies
that they use and their opinions of commercial suppliers. |
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In a crowded life science market, lists of advantages and
product features are no longer sufficient to differentiate one
company’s offerings from another’s. How does a supplier capture
potential customers’ attention and ensure that scientists
develop a positive impression of its brand? A strong corporate
brand can have a halo effect on a company’s products across
market segments, generating excitement and a premium on that
company’s goods and services. Brands that can establish an
emotional connection with customers benefit from the luxury of
“earning” time with scientists to make a rational, persuasive
case for buying their products. Without this close bond,
however, a corporation’s product brands can get lost in the
multitude of companies vying for scientists’ attention. |
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With nearly one hundred different types of DNA molecular
weight markers available from over 20 suppliers, ensuring that
one’s products are successful in the market is a challenging
endeavor. Given that this product has the potential to produce a
constant revenue stream for suppliers because of high profit
margins, suppliers must constantly search for ways to ensure
that scientists buy their brand DNA molecular weight markers --
and not their competitors' brand. |
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Securing a Competitive Advantage in the Reverse
Transcriptase Market provides insight into customer behavior,
brand warfare, pricing strategy, and market growth potential in
this complex and important market.
From a product strategy perspective, reverse transcriptase is
critical because it serves as an entry point into a supplier’s
profitable kits and reagents (as well as instrumentation) for
the RT-PCR and real-time PCR markets. Dominance in such an
important market foothold can secure a key competitive advantage
for a supplier. |
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It is difficult to imagine life in the lab today without the
benefit of restriction enzymes. Because they are so ubiquitous,
these tools have become indispensable to many scientists even at
the same time that they are often taken for granted.
Nonetheless, restriction enzymes support many quintessential
molecular biology applications including cloning, genotyping,
mutation analysis and sequencing. |
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Even though advertising is a critical and expensive
marketing effort, it is estimated that as much as half of all
advertising campaigns are ineffective. To help improve the
success of your company’s advertising efforts, this report
offers insights into ad placement based upon your customers’—the
scientists—perspectives.
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Markets are not homogeneous. Life science customers vary on
many dimensions and often can be grouped together on one or more
characteristics. Suppliers need to identify which of these
market segments they can serve effectively. Such decisions
require the correct mix of two important elements: insight into
consumer behavior and careful strategic planning. In the seventh
edition of our best-selling report, Marketing to Life
Scientists, we conducted an in-depth examination of the opinions
and preferences of life science customers. |
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As the engine that fuels the polymerase chain reaction (PCR),
one of the most important inventions in molecular biology, Taq
polymerase has transformed how life science research is
conducted. This powerful technique for DNA amplification relies
on the amazing processivity of DNA polymerase I enzymes from the
bacterium, Thermus aquaticus (Taq polymerase). Because many of
its enzymes—including Taq polymerase—are thermostable, it
thrives in blistering hot environments. The thermostability of
Taq polymerase is the critical feature that facilitated the
development of PCR and insured its commercial success.
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