 | Gearing up for a more prosperous FY2010, The Market Outlook for Research Products in FY2010 compares and contrasts FY2009 (actual) and FY2010 (projected) budgets in total and by product category with a special focus on market segment and regional differences. This report will help you understand current sources of funding with a special focus on ARRA funds, and correlate scientists’ projected budget for 2010 with anticipated purchases in instrumentation and consumables—examining trends across 14 product categories—with a focus on the vendors selected, the amount spent with each vendor and the reasoning for the purchasing decision. |
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 | Life science companies are investing large amounts in creating videos that entertain, inform and call the scientific consumer to action. 65% of scientists believe that life science suppliers should circulate videos to promote a brand or a product, but suppliers need to understand what components of a marketing video will inspire a scientist to do more than watch. New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos asks questions that enable the life science supplier to measure the results of a marketing video campaign. This report reveals how scientists learn about online videos and how frequently they watch. It assesses likelihood of forwarding videos, preferences for length and content, and correlates viewing with recommending/purchasing behavior. To provide specific understanding of what makes a video effective – and memorable, 16 life science videos, produced by 14 different life science companies, were rated in 13 areas by the respondents. |
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| Over the past five years or so renewed attention has been paid to the field of epigenetics as scientists piece together a molecular puzzle revealing how heritable information?other than the DNA itself?influences gene function. DNA methylation, histone modifications and chromatin structures all play a central role in the regulation and expression of mammalian genomes and are the central focus of much research today. Breakthroughs in epigenetics have also increased our understanding of transcriptional regulation, nuclear organization, embryonic development, and disease states. These insights will also be critical for advancing any field rooted in genetics including pharmacogenomics, stem cells, cloning, development, aging, and synthetic biology. Furthermore, as more epigenetic markers are associated with specific diseases, tools can be developed to diagnose patients and gauge the severity of disease. |
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 | The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume III, is part three of BioInformatics LLC’s on-going analysis of the market for antibodies. One thousand scientists completed a 35-question survey fielded between April 28 and May 6, 2009 — making this the most current information available pertaining to the antibody market today. This report is designed to enable suppliers to be responsive to scientists’ expectations – and preferences – as regards to selection, availability, delivery time, pricing and supplier/brand. The findings in this study will offer insight as to a supplier’s competitive standing, and provide direction as to how fine-tune product offerings and move into the position of scientists’ supplier of choice. |
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 | As a result of the March 9, 2009 reversal of the 2001 restrictions on federal funding of human embryonic stem cell research, suppliers of stem cell related products are in need of a fast, accurate assessment of new opportunities in the stem cell products market. Capitalizing on New Opportunities for Stem Cell Products was designed to provide estimates on market share, projected growth of the stem cell research products market, types and species of stem cells scientists intend to use, suppliers – and level of satisfaction with – stem cell media, unmet product needs and more. Beyond providing an understanding of the current stem cell products market, this report will help identify the new/expanding stem cell research opportunities as a result of the change in the current administration’s policies regarding human embryonic stem cells research. |
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 | This report will help life science suppliers weather the financial storm of 2009. Pharmaceutical, biotechnology, academic and government labs are bracing for budget freezes and staff reductions. Use this report to understand how scientists plan to control lab costs, what products will be affected and the degree of concern scientists have about the economic climate. |
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 | The Brave New World of Scientific Publishing is the most comprehensive study of scientists' use of social media ever undertaken. This 154 page report is designed to help publishers understand what scientists expect - and prefer - as Web 2.0 capabilities become the new industry standard. Based on the opinions and experiences of more than 1,500 scientists, The Brave New World of Science Publishing will help publishers keep pace with the expectations of their readers while reinforcing their positions of respect and authority. |
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 | A more in-depth understanding of the needs of scientists who are studying protein research is of growing importance as the field continues to become more complex and funding sources become harder to obtain. Suppliers of analytical instrumentation continuously look for key insights that can help streamline marketing efforts while gaining a better understanding of their clients needs. Protein Research: Strategies for Marketing to Biologists and Chemists, is designed to help identify principal areas of investigation among protein researchers along with perceived bottlenecks, potential budgetary implications, customers perceptions of the leading providers of instrumentation, and the drivers of purchasing behavior of both chemists and biologists. |
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 | Navigating the complex terrain of service and/or maintenance contracts poses new challenges for life science suppliers. Instruments have become more sophisticated and customers are more demanding. How do you differentiate your offering, thereby charging premium prices and creating customer loyalty? Structuring contracts in a way that responds to the unique needs of each client is the key to winning in this increasingly competitive landscape. Instrumentation Service Contracts: Opportunities for Differentiation will help you examine your own service and maintenance offerings to better balance risk, quality and costs – and be more responsive to what makes your customers happy. This in-depth market overview and competitive analysis of the most common types of contracts offered in today’s market will help you manage – and optimize – your service and/or maintenance contracts. |
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 | You have a solid relationship with a client and your products are integral to their research program. But one day you notice sales dropping and wonder why your calls not being returned…you have been supplanted by another supplier and don’t know why. Frustrating! Or, maybe you have not been able to penetrate a high value account even though you have a superior product. What can you do to get in the door? These are the two sides of the switching dilemma. For the first time, BioInformatics, LLC examines the drivers behind what motivates buyers to switch brand allegiances. We go beyond the basics of price, service and delivery to provide a thorough analysis of the factors that create “customers for life” and enable you to take advantage of opportunities to secure new accounts |
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 | By now we all know that “the paperless office” of the future is still just that -- “of the future.” Nevertheless, more life science products are being shopped for and purchased online -- 34% of all purchases in 2007, according to BioInformatics’ research. But your print catalog is still important. It keeps your company top of mind with the customer and provides an anchor for your sales force. This report examines what attracts scientists to print and online catalogs, what information they need, their preferred formats, and what guides their buying decisions. If you plan to invest in a dual-channel sales strategy, knowing the interplay between print and electronic purchasing patterns of your customers will be critical to your success. |
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 | Every year, at every event, marketers are challenged to create a unique approach to drive booth traffic, position your leadership and increase sales. And each time you get asked the same questions:“What was our ROI?”“Should we do this again next year?”“Was our sponsorship worth it?”Knowing in advance what your customers expect and what motivates them to engage your brand’s representatives at meetings are key building blocks to the success of your event’s exhibiting strategy. By asking both your customers what entices them to engage vendors in exhibit halls and what these vendors need and expect during their exhibition will provide you with a roadmap for planning future, successful events. With this report, you will be better able to set expectations, plan, execute and measure your results. |
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 | You know the buzzwords: click-through rates, impressions, SEO. But do you really know the true value of your online advertising? Should your online advertising supplant your print placement strategy? Or complement it? Understanding your customers’ preferences and knowing what publications and Web sites that they read and trust can help you achieve the right mix and optimize your ad buy. Seeing how your brand carries through the different media helps you position your messages for maximum impact. Before launching your new advertising campaign or committing to the next media buy, find out what’s really going on inside your buyers’ heads with BioInformatics’ in depth exploration of how to successfully advertise to life scientists. |
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 | This report will examine the trends, needs and purchasing behavior of life scientists in three dynamic markets: molecular diagnostics; agricultural biotech; and biodefense. While much is known about the media preferences of traditional life scientists, many companies are uncertain as to how to reach out to customers in applied markets. This report will present the preferences of scientists in three attractive markets with respect to major marketing media including print catalogs, Web sites, direct mail, sales representatives, print advertisements, and scientific conferences. By understanding these scientists’ preferences for different forms of product information, this report will provide insights into how to develop and execute multi-media campaigns that deliver the right message to the right audience and will ultimately enable your company to capture market share in new markets. |
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 | China and India are two promising emerging markets for life science products. Understanding the best media to reach the decision makers in these countries, how they view leading life science suppliers, and what influences their purchasing decisions is critically important as you enter these dynamic markets.This report is designed to give suppliers a better understanding of the marketing media preferences in the emerging life science markets of China and India. It provides insights into how Chinese and Indian scientists learn about new products and services and prefer to receive marketing communications. |
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 | Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. Using advanced statistical analysis this study, consisting of six separate reports, will examine brand positioning in six life science product categories:• Cell biology kits and reagents• Gene expression analysis products• Instrumentation for genomic analysis• Instrumentation for protein analysis• Nucleic acid purification products• Protein separation products |
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| Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. Using advanced statistical analysis this report will examine brand positioning in the cell biology kits and reagents category. |
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| Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. Using advanced statistical analysis this report will examine brand positioning in the instrumentation for genomic analysis category. |
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| Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. Using advanced statistical analysis this report will examine brand positioning in nucleic acid purification products. |
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| Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. Using advanced statistical analysis this report will examine brand positioning in protein separation products. |
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