 | By now we all know that “the paperless office” of the future is still just that -- “of the future.” Nevertheless, more life science products are being shopped for and purchased online -- 34% of all purchases in 2007, according to BioInformatics’ research. But your print catalog is still important. It keeps your company top of mind with the customer and provides an anchor for your sales force. This report examines what attracts scientists to print and online catalogs, what information they need, their preferred formats, and what guides their buying decisions. If you plan to invest in a dual-channel sales strategy, knowing the interplay between print and electronic purchasing patterns of your customers will be critical to your success. |
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 | Every year, at every event, marketers are challenged to create a unique approach to drive booth traffic, position your leadership and increase sales. And each time you get asked the same questions:“What was our ROI?”“Should we do this again next year?”“Was our sponsorship worth it?”Knowing in advance what your customers expect and what motivates them to engage your brand’s representatives at meetings are key building blocks to the success of your event’s exhibiting strategy. By asking both your customers what entices them to engage vendors in exhibit halls and what these vendors need and expect during their exhibition will provide you with a roadmap for planning future, successful events. With this report, you will be better able to set expectations, plan, execute and measure your results. |
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 | You know the buzzwords: click-through rates, impressions, SEO. But do you really know the true value of your online advertising? Should your online advertising supplant your print placement strategy? Or complement it? Understanding your customers’ preferences and knowing what publications and Web sites that they read and trust can help you achieve the right mix and optimize your ad buy. Seeing how your brand carries through the different media helps you position your messages for maximum impact. Before launching your new advertising campaign or committing to the next media buy, find out what’s really going on inside your buyers’ heads with BioInformatics’ in depth exploration of how to successfully advertise to life scientists. |
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 | This report will examine the trends, needs and purchasing behavior of life scientists in three dynamic markets: molecular diagnostics; agricultural biotech; and biodefense. While much is known about the media preferences of traditional life scientists, many companies are uncertain as to how to reach out to customers in applied markets. This report will present the preferences of scientists in three attractive markets with respect to major marketing media including print catalogs, Web sites, direct mail, sales representatives, print advertisements, and scientific conferences. By understanding these scientists’ preferences for different forms of product information, this report will provide insights into how to develop and execute multi-media campaigns that deliver the right message to the right audience and will ultimately enable your company to capture market share in new markets. |
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 | China and India are two promising emerging markets for life science products. Understanding the best media to reach the decision makers in these countries, how they view leading life science suppliers, and what influences their purchasing decisions is critically important as you enter these dynamic markets.This report is designed to give suppliers a better understanding of the marketing media preferences in the emerging life science markets of China and India. It provides insights into how Chinese and Indian scientists learn about new products and services and prefer to receive marketing communications. |
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 | Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. Using advanced statistical analysis this study, consisting of six separate reports, will examine brand positioning in six life science product categories:• Cell biology kits and reagents• Gene expression analysis products• Instrumentation for genomic analysis• Instrumentation for protein analysis• Nucleic acid purification products• Protein separation products |
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| Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. Using advanced statistical analysis this report will examine brand positioning in the cell biology kits and reagents category. |
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| Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. Using advanced statistical analysis this report will examine brand positioning in the instrumentation for genomic analysis category. |
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| Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. Using advanced statistical analysis this report will examine brand positioning in nucleic acid purification products. |
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| Positioning is how a brand appears in relation to other brands in the market. It is influenced by the experiences customers have with a brand’s products, services, advertising and promotional material, and representatives over time. Using advanced statistical analysis this report will examine brand positioning in protein separation products. |
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 | To build enduring loyalty, life science suppliers must constantly exceed customer expectations. Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support examines in detail what elements of customer service and technical support influence the customer's experience and drive customer satisfaction and loyalty. This report will enable suppliers to better understand the needs of life science customers for technical support and customer service. The data is presented in a way that supports cross-departmental decision making, including Marketing, Sales, Customer Service and Technical Support. |
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 | Life science suppliers were among the first companies in any industry to grasp the commercial potential of the Web and some leading companies are now receiving up to 40% of their orders online. Many companies, however, have found that simply launching an electronic catalog and shopping cart are not enough to generate online purchases, so this report probes the technological and organizational challenges associated with eCommerce. Specifically, the report examines the critical elements of a successful eCommerce strategy from developing the optimal mix of relevant content to scientists’ need for easy access to product information, pricing, convenient ordering and technical support. |
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 | For this report -- a BioInformatics exclusive -- we polled nearly 1,000 life scientists so that you can equip your sale force with insider knowledge to give them an edge in the increasingly dynamic and competitive life science research market. |
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 | The Chinese social environment for the protection of intellectual property right is complex. The locally produced generics and copy products dominate the Chinese drug market. It is estimated that about 97 percent of the drugs produced by local companies are generics or counterfeits. Facing such complex social environment and market, most overseas and multinational pharmaceutical companies fear that their imported drugs and pharmaceuticals produced in China will be imitated or copied, in turn, their intellectual property will be infringed and benefit will be violated. What reason incurred such fear of overseas and multinational pharmaceutical companies? Why did Eli Lilly & Company fail in its litigation of patent infringement dispute case in China? Why can Pfizer win in an administrative proceeding against the Patent Reexamination Board of the China State Intellectual Property Office (SIPO) for its Viagra patent? Lack of knowledge of the Chinese intellectual property right system and legislation institution, the cultural difference between China and Western countries as well as the language barriers incurred such result. |
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| In China, the development of biopharmaceutical industry is later andbehind the developed countries. Just for this reason, the requirements of materials and clinical trials for registration application of biopharmaceuticals stipulated by the Chinese pharmaceutical authority are far from systematic and uniform. The SFDA (State Food and Drug Administration, China) divided the biopharmaceuticals for registration application into two classifications, that is the therapeutic biological products and the prophylactic biological products. However, in the classification of therapeutic biological products, the SFDA does not provide the uniform requirements of materials and clinical trials for application of biological products for the gene therapy, the somatic cell therapy and the allergic therapy, but stipulates the other guidelines for them. These guidelines provide only a common principle for themrespectively because of their diversity and complexity. |
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| In China, like in other Western countries, the pharmaceutical authority -- the SFDA -- requests applicant to submit complicate and reliable materials for application of drug registration. The SFDA stipulated the classification of drug registration in order to administer the application of chemical drug registration. At the same time, the SFDA collected the materials for application of chemical drug registration into four categories and 32 items in accordance with various chemical drug categories. When an application of chemical drug registration is filed, the SFDA will request applicant to not only submit designated material items in accordance with prescribed category of chemical drug to apply for registration, but also conduct the clinical trials for certain categorical chemical drugs. |
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| In China, the process of application and approval for imported drug registration is very complex, because the Chinese pharmaceutical authorities administer and control this process by exorbitant administrative measures and regulations, moreover, these exorbitant administrative regulations are variable and lack of transparency. Therefore, a comprehensive knowledge of the Chinese latest regulations for imported drug registration has been become an essential prerequisite for overseas pharmaceutical manufacturers and producers to achieve a successful application for their products entry into the Chinese drug market. |
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| The traditional medicines in Orient, especially, the traditional Chinese medicines are always regarded by occidental as mysterious medicines. Until today not only the chemical composition of traditional Chinese medicines almost can not been expressed by a precise chemical structural formula, but also the indications of the majority of traditional Chinese medicines still can not been clearly described by the modern medical terminologies. How the Chinese pharmaceutical authorities to administer the registration application for such mysterious traditional Chinese medicines? This is the third guidebook of the China Pharmaceutical Guidebook Series. It will provide a detailed introduction of the Chinese pharmaceutical authorities’ requirements for materials and clinical trials of application and approval for imported traditional Chinese medicine. The Chinese pharmaceutical authorities collect the traditional Chinese medicines and the natural medicines into a category for registration application. Therefore, this guidebook will provide not only the introduction for registration application of imported traditional Chinese medicines but for the natural medicines. |
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 | This report examines how life scientists use various e-marketing tools to receive information on the products and/or services related to their research. It also evaluates the effectiveness of these e-marketing tools on a supplier-specific basis. |
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 | RNA interference (RNAi) has rapidly evolved into a powerful technique to silence gene expression in cells allowing researchers to study the molecular effects of modulating expression at the level of individual genes. The diversity of its applications has made RNAi an indispensable tool for both academic and industrial scientists interested in gene function characterization, signaling pathway analysis, and target validation. |
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 | Marketing to Life Scientists 2006: Capitalizing on Media Engagement provides insights into the media preferences of life scientists and also identifies suppliers considered to be best-in-class in each of six major marketing media -- print catalogs, Web sites, direct mail, sales representatives, print advertising, and scientific meetings and exhibits. Most importantly, this report identifies a segment of life scientists who are Highly Engaged with the marketing communication of their suppliers and provides strategic insight into marketing to this potentially lucrative group. |
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 | Biodefense research represents one of the fastest growing markets for life science suppliers. Billions of dollars are being invested to support basic research on potential agents of bioterrorism as well as the development of vaccines, diagnostic tests and therapies to detect and counter the effects of a bioterrorist attack. Despite this investment, relatively few tools and techniques are specifically designed for biodefense research, often leaving researchers to adapt products and methodologies currently designed for other uses. |
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 | Oligonucleotides (oligos) represent an important market for life science suppliers because they are an indispensable and ubiquitous tool for scientists working with DNA and/or RNA. As the overall market for oligos is considered mature, suppliers are challenged to distinguish their brand from the many others available to scientists. To help suppliers meet this challenge, we present the opinions of over 700 scientists who use oligos in their research, including what they expect from their oligos and which suppliers they buy from for their different research applications. |
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 | Customer Loyalty & Satisfaction: Creating a Branded Customer Experience addresses the importance of brand, customer service and product attributes to a customer's level of satisfaction and loyalty. In addition to providing an overview of customer loyalty and satisfaction in the life science market as a whole, this report provides detailed profiles of 24 top suppliers |
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 | Since the late 1970s, flow cytometry has enabled scientists to analyze a variety of cell types. Today, the applications of this technology are even more broad reaching and powerful. Through optical means, flow cytometers distinguish cells on the basis of size and shape and on the basis of molecules inside and on the surface of cells. Some scientists think about flow cytometry as a “black box”, while others can easily operate the most sophisticated of cytometers. Yet, nearly all scientists appreciate that flow cytometry provides a lot of information about one’s sample in a relatively short period of time. Given that scientists are at various levels of sophistication—and have differing experimental needs when it comes to this versatile technology—how can suppliers best secure and expand their market share? |
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