Advertising on BioPortfolio

Sponsorship and advertising opportunities on BioPortfolio.com

BioPortfolio is predominately a B2B site targeted at the professional executive and researcher. Our visitors are active in the biotechnology, pharmaceutical, medical and healthcare industries, in both commercial and public research organizations. Senior management and researchers use the site to search for competitor information (BioCorporate); news (BioNews); specialized research products and services (indepth and BioWeb); and sources of professional market research reports (BioReports).

BioPortfolio offers a range of marketing and promotional services and specialized resources including the BioEvents Calendar, one of the most comprehensive biotech/pharma conference resources. Other users use the site to identify job opportunities (BioCareer), select specific biotechnology, pharmaceutical and healthcare books (BioBookshop) and to obtain a greater understand of biotechnology. BioPortfolio serves millions of users with information to help generate a greater understanding of who, what, where and why biotechnology will impact on our lives.

Sponsoring and advertising on BioPortfolio.com offers life science suppliers and service organizations the opportunity to:

* build company/brand awareness to a life science audience

* target investors, executives and researchers in the bio/pharma sector

* promote products and services

Banner advertising

Advertising space is available in the top, right, left and bottom navigation bars across the whole site. You can select the whole site or specific sections of the site, including the home page, BioCorporate, BioEvents, InDepth, the BioWeb and BioNews search engine result pages.

BioPortfolio uses Absolute Banner Manager XE, a sophisticated banner advertisement program that allows each advertiser to track performance online. The features include:

* Real-time reporting 24/7 – each advertiser can access their account via a password protected web interface which can be exported to MS EXCEL. Detailed statistics provided on page impressions and click thru rate.

* Ads can be weighted, so some ads are displayed more often (or less) than others

* Advertisers can configure the number of banner impressions per day and schedule the start and end date.

* Advertisers can set a budget and be automatically notified when their banner expires.

* Supports any type of Banners: GIF’s, JPEG’s, Text Ads, HTML banners, Flash Banners, Java applets, Rich Media Banners and third party ad agency code.

We offer a range of standard banners, button and skyscraper spaces - prices range from $10.00 o $50.00 CPM depending upon the format and level of commitment.

Sponsorship

Sponsorship gives you the opportunity to develop a relationship with specific segments of the BioPortfolio audience. Channels available for sponsorship include: the Home page, BioCorporate, BioEvents, InDepth, BioBookshop, the BioWeb and BioNews search engine result pages.

Through sponsorship your corporate logo/badge is continuously presented to potential customers to enhance awareness and stimulate traffic to your website.

Payment