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BioPortfolio | BioInformant Reports | Choices in Cord Blood Banking: Factors Influencing Parental Decision-Making

Choices in Cord Blood Banking: Factors Influencing Parental Decision-Making

Cord blood banking is increasingly being used to improve and save lives. Stem cells derived from umbilical blood have been used in more than 14,000 transplants worldwide to treat a wide range of blood diseases, genetic and metabolic disorders, immunodeficiencies and various forms of cancer. However, many expectant parents still do not fully understand the significance of cord blood storage. A study published in the Journal of Reproductive Medicine shows that a third of expectant parents are unaware of the option to preserve cord blood. Of the two-thirds who have some knowledge, 74% describe themselves as "minimally informed."

This market report uses end-user surveys of expectant parents and technology-derived data to determine the factors involved in parental-decision making. More than 1,200 expectation parents in the U.S., Canada, Europe and internationally answered a detailed survey between November 2008 and January 2009.

The report includes:

- Sources through which expectant parents learn of cord blood banking

- Rates of parental awareness of cord blood banking by gender, household income, geographic location, education, birth order, and other critical factors

- Reasons parents cite as driving the decision to store cord blood

- Factors influencing the decision for private vs. public storage of cord blood

- Price sensitivity and quality expectations

- Comparative analysis of quality variables among cord blood banks

- Parental responsiveness to health statistics

- Differences in perspective based on global region, as well as differences due to location (city vs. suburban vs. rural)

- Critical trends in cord blood banking and the factors influencing them

- Competitive analysis of the Cord Blood Banking Industry

- Population Profiling: Characteristics of those highly/moderately/least likely to purchase cord blood banking services

- Methods to effectively communicate with your target audience: Expectant Parents

- And much more...

April 2009 PDF 182 Pages
Table of Contents
Price: $3,495.00 / €2,336.06

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