Biotechnology, Pharmaceutical and Life Science Reports and Courses

Main Pages

Best Selling Products

BioNewsCast Press Release Distribution Service

3rd Annual Stability Testing Conference

Next-Gen Sequencing Trends 2009

Competitor Analysis: c-MET/HGF Inhibitors

The Japanese Pharmaceutical Market 2008-2023

New Products

Japanese Pharmaceutical Market 2009-2024

3rd Annual Lyophilisation Conference

The Global Bioinformatics Market: Market size, forecasts and company profiles

Pharmaceutical Mergers and Acquisitions (PH133)

Pharmaceutical Speaker Programs (PH134) Measuring ROI and Communicating Value

Strategic Clinical Sourcing (PH125)) Managing Costs and CROs

The Global Analgesics Market 2009-2024

Competitor Analysis: Coagulation Factors

Competitor Analysis: PDGF-R Agonists and Antagonists

World Market for Addiction Disorders, 2009-2016

BioPortfolio | BioInformatics Reports | Conference and Exhibit Strategies in the Life Sciences What’s Working Now

Conference and Exhibit Strategies in the Life Sciences What’s Working Now

Every year, at every event, marketers are challenged to create a unique approach to drive booth traffic, position your leadership and increase sales. And each time you get asked the same questions:

“What was our ROI?”

“Should we do this again next year?”

“Was our sponsorship worth it?”

Knowing in advance what your customers expect and what motivates them to engage your brand’s representatives at meetings are key building blocks to the success of your event’s exhibiting strategy. By asking both your customers what entices them to engage vendors in exhibit halls and what these vendors need and expect during their exhibition will provide you with a roadmap for planning future, successful events. With this report, you will be better able to set expectations, plan, execute and measure your results.

Based upon the opinions of 1,000+ life scientists, the primary objectives of this report are as follows:

* Present five-year scientific conference attendance trends

* Ascertain the importance of scientific conferences for career and professional development

* Identify the best scientific conferences for exhibit halls, oral presentations, poster presentations, and keynote address/plenary lectures

* Rank the common ways scientists learn about scientific conferences

* Determine which professional and logistical factors affect conference attendance

* Assess scientists’ interest in vendor-sponsored technical training workshops

* Obtain scientists’ opinion regarding the future of large, annual meetings (20,000+ attendees) and the impact of new media (e.g., online reporting/blogs, podcasts of presentations, etc.) on in-person conference attendance

* Report on the parameters of the “ideal conference”

* Reveal how scientists navigate an exhibit hall and select which booths to visit

* Discover which factors encourage and which discourage exhibit booth visits

* Evaluate the effectiveness of exhibit booth visits in influencing the purchases of life science products

* Explore the types of information and promotional items scientists expect from visiting exhibit booths and how they expect to be contacted post-conference

* Explain the most critical advantages exhibit halls have over other sources of information

The report also features an examination of trends in corporate exhibiting and sponsoring at scientific conferences and presents a practical guide that includes:

* Vendor criteria for participating in scientific conferences

* Trends in vendor attendance and exhibiting

* Vendors’ objectives when exhibiting at scientific conferences

* Importance of unveiling new products/technologies at scientific conferences

* Factors influencing vendors’ decisions to sponsor scientific conferences

* Effective ROI measures used by vendors to assess their conference participation

* Best conferences for maximizing vendors’ ROI

* Must attend scientific conferences for the life science industry

* How scientific conference leads are generated, managed, and followed-up

* How vendors select which conferences to participate in and their opinions about whether their participation helps to achieve their overall marketing goals

* Insights into how new media (e.g., podcasts, Webinars, electronic kiosks, interactive television) may impact vendors’ participation in scientific conferences

Publication Date: February 2008

Page Count: 135
Table fo Contents

Price

BioPortfolio uses RBS Worldpay Secure Server for credit card transactions