Customer Loyalty and Satisfaction - Creating a Branded Customer Experience

Customer Loyalty & Satisfaction: Creating a Branded Customer Experience addresses the importance of brand, customer service and product attributes to a customer's level of satisfaction and loyalty. In addition to providing an overview of customer loyalty and satisfaction in the life science market as a whole, this report provides detailed profiles of 24 top suppliers for the following measurements:

-- Customer Retention Rate

-- Satisfaction Measures

-- Buying Decision Process Model

-- Loyalty Measures

-- Customer Experience Index

This report looks at the following 24 suppliers:

Affymetrix

Agilent Technologies

Ambion

Applied Biosystems

BD Biosciences

Beckman Coulter

Bio-Rad

Eppendorf

Fermentas

Fisher Scientific

GE Healthcare

Invitrogen

Millipore

New England Biolabs

PerkinElmer Life & Analytical Sciences

Pierce Biotechnology

Promega

Qiagen

Roche Applied Science

Sigma-Aldrich

Stratagene

Takara

Thermo Electron

Waters

The analyses in this report will allow suppliers to better understand their customers and to understand how their customers' loyalty compares to the loyalty of their competitors' customers.

Publication Date: August 2006 Page Count: 174

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