Heart Health Food and Drinks NPD in cardiovascular health, hypertension and cholesterol reduction

The heart health food and drinks market has seen continued development and a generation of products targeting specific conditions such as blood pressure and cholesterol reduction, have been the focus of innovation. However, the market is beginning to shift again, this time towards more ‘natural’ heart health products which promote an overall, holistic and everyday approach to heart health. Heart Health Food and Drinks is a new management report published by Business Insights that analyzes the underlying growth drivers for the heart health foods and drinks market, assesses future sales prospects in key geographical markets, reviews the latest innovations trends and offers actionable recommendations for food and drinks manufacturers. It examines the latest actual and forecast data for hypertension and cardiovascular disease prevalence, heart health food and drinks sales values, as well as unique data on product innovations for all the key product groups. Develop more effective strategies for heart healthy food and drinks using this report’s analysis of the development of the market by country and product category.

• Prevalence rates for hypertension are higher than those for cardiovascular disease; expected to reach 30.0% in France and to get as high as 45.6% in Spain in 2007.

• “Natural” remains the most used product tag on heart health products. 6.9% of heart health products launched in 2007 claimed to be natural.

• Sales of heart health food and drinks will reach a combined total value of $7.7 billion in Europe and the US by 2010. This represents a CAGR of 6.4% over the period 2006-2010.

• Unilever is the largest contributor to heart health food and drinks NPD. The company tends to focus on development of cholesterol reducing dairy products.

February 2008 Format: PDF Pages 59
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