Medical Device Product Management: Benchmarking Development, Marketing and Promotion (PH80)

This report provides qualitative information and quantitative benchmarks for three critical areas that concern all medical technology organizations:

1. Investments, timelines and processes for medical device development

2. Marketing organization structures and benchmarks

3. Management of field-based issues concerns for devices, including promotion, customer support and reporting

Background

This report provides business intelligence to medical device and other medical technology companies.

The medical device industry has established itself as a powerful stakeholder in the world of healthcare. Most medical device companies are relatively small, and they tend to focus on highly specialized products whose lifetime revenues may reach, at best, the low hundreds of millions of dollars. The worldwide market for medical technology, however, is quite large: yearly sales are estimated at close to $200 billion, and the collective device and diagnostic sector is slated to grow at an annual pace of roughly 10% in the near future.

Despite this growth and the increasing importance of devices in the healthcare universe, the depth of business intelligence available to device and diagnostic companies is relatively limited. Unlike higher-profile, healthcare-related brethren in the pharmaceutical and biotechnology sectors, medical device companies suffer from a lack of incisive analysis and raw data to support their business decisions.

By addressing critical topics such as development, marketing and postmarket management, this report addresses the need for business intelligence and sound benchmarking in the device sector.

Published 2006, 177 Pages, 400+ Metrics, 75+ Charts and Diagrams, Format: PDF
Table of Contents
Price: $7,695.00 / GBP3,847.50