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BioPortfolio | Best Practices Reports | Serving the Healthcare Needs of Employers: Employer Market Strategies and Tactics

Serving the Healthcare Needs of Employers: Employer Market Strategies and Tactics

This new benchmarking report frames the current employer market landscape and analyzes how leading companies organizate their employer groups, conceive of their efforts, and operate in the field. Managed Care, Managed Markets, and other Sales and Marketing heads can use the metrics and narrative insights contained in this report to compare their employer groups to those of other top companies, or to spearhead a new employer market effort within their own organization.

STUDY OVERVIEW Forward-thinkers in the biopharmaceutical industry recognize employers as true payers of healthcare, ready to assume a more active role in healthcare decision making. As a result, many companies are seeking ways to serve this underappreciated space in an alternative, complementary approach to the traditional pharma commercial model.Their efforts focus on building long-term business relationships and working as a kind of consultative partner who can help employers improve not only health outcomes for employees, but also business outcomes in general. The challenge consists in targeting the right employers and demonstrating the link between well-informed benefit design decisions and overall employee productivity.Although employer market efforts are, on the whole, both young and still evolving, employer market practitioners are encouraged by the willingness of employers to engage with them where they see genuine opportunity for cost savings.This new benchmarking report frames the current employer market landscape and analyzes how leading companies organize their employer groups, conceive of their efforts, and operate in the field. Managed Care, Managed Markets, and other Sales and Marketing heads can use the metrics and narrative insights contained in this report to compare their employer groups to those of other top companies, or to spearhead a new employer market effort within their own organization.

METHODOLOGY This research was based on benchmark survey data and executive interviews of 17 participants from the pharmaceutical, biotechnology and medical device companies that work in the employer space.INDUSTRIES PROFILEDHealth Care; Pharmaceutical; Consumer Products; Diagnostic; Biotech

COMPANIES PROFILED Alcon Labs; Abbott; Bayer Healthcare; Boehringer Ingelheim; Celgene; Centocor Ortho Biotech; Ethicon Endo-Surgery; Genentech; GlaxoSmithKline; Johnson & Johnson; MediMedia; Novartis; Novo Nordisk; Roche; Solvay Pharmaceuticals; Ther-RX Corporation

STUDY SNAPSHOT KEY TOPICS• Employer group structures • Employer group functional oversight • Employer group size and resources • Employer group goals and approaches • Employer targeting and contact points • Definition of success • Keys and obstacles to success • ROI measurement

KEY METRICS • Employer group size • Length of involvement in the employer market space • Departmental location of employer groups • Field oversight • Size of employers served • Disease states addressed • Programs used • Program funding • Product mentioning and positioning • ROI measurements • Biggest keys and obstacles to success

August 2009 Pages 44 Format PDF
Table of Contents
Table of Contents (PDF)
Price: $3,395.00 / €2,248.51

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