The Global Market for Synthetic Oligonucleotides

Oligonucleotides (oligos) represent an important market for life science suppliers because they are an indispensable and ubiquitous tool for scientists working with DNA and/or RNA. As the overall market for oligos is considered mature, suppliers are challenged to distinguish their brand from the many others available to scientists. To help suppliers meet this challenge, we present the opinions of over 700 scientists who use oligos in their research, including what they expect from their oligos and which suppliers they buy from for their different research applications.

Building upon the success of our 2004 report on The U.S. Market for Synthetic Oligonucleotides, this report will examine the worldwide market for oligos.

Report Objectives

From the perspective of researchers who use DNA and/or RNA oligonucleotides, this report:

> Determines overall market size for DNA oligos in the U.S. and in Europe

> Highlights research trends driving the demand for oligos

> Details preferred oligo purchasing channels

> Reveals market specific differences in usage of oligo-based techniques by segmentation analysis

> Identifies leading oligo suppliers by relative customer expenditure

> Provides market size and share estimates for the leading DNA oligo suppliers

> Assesses market growth potential over the next 12 months by market segmentation analysis for DNA oligos

> Pinpoints which specialty services scientists require and determine their preferred formats and costs

> Provides insights into which product attributes contribute to customer satisfaction and customer dissatisfaction

> Evaluates brand equity based upon key performance metrics related to brand esteem, knowledge, relevance, and differentiation

September 2006 Pages 171

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