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BioPortfolio | Biopharm Knowledge Publishing | Virtual Pharma - the radical route to success

Virtual Pharma - the radical route to success

Mega mergers and the blockbuster model have not delivered the benefits that were claimed for them - growth in the pharmaceutical market has slowed to no more than five per cent and the world's biggest companies are growing slowly, if at all. Against that background pharmaceutical companies, large and small, are looking for new ways to do business - ways that will bring success in a difficult market. For ways to discover and deliver new drugs, to manufacture them more cost-effectively and to sell and market them more successfully.

There is a solution, a radical new approach, the virtual company - the company that retains key skills but outsources everything else, including:

* discovery research

* drug development

* manufacturing

* sales and marketing

This detailed and comprehensive report will help you to:

* understand the virtual pharma business model

* see what can be outsourced

* focus on the advantages

* avoid the pitfalls

* manage the outsourcing process

* understand what to keep in house

The report, was written by Dr John MacDonald a company analyst for IMS Health and a pharma industry analyst for PricewaterhouseCoopers.

This report is essential reading for anyone in the biotech, pharmaceutical and clinical outsourcing industries from corporate management through development and research to marketing and sales. It gives an authoritative, detailed and clear explanation of the issues surrounding the virtual pharma business model and its implications for the market and for the biotech and pharmaceutical industries.

September 2008 PDF Pages: 92
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