eHealth Solutions for Pharma Strategies for salesforces marketing patient compliance and clinical trials

The online channel offers a key opportunity for pharma companies to restructure their sales and marketing model, improving their relationships with physicians and increasing compliance among patients. At the same time, patients are demanding a greater role in treatment decisions and seeking information from a range of online sources, resulting in a new age of consumerism in healthcare. eHealth solutions for Pharma is a new report that provides an overview of the changing pharma market place, providing solutions on effective three way communication between pharmaceutical companies, patients and physicians. Online strategies such as eDetailing, eSampling, eCME and eCompliance are explored, enabling you to gain best practice advice on the opportunities offered by eHealth technologies. Use this report to identify ways to increase productivity and improve communications between your company, physicians and patients, and implement eHealth strategies to ensure your products achieve commercial success.

Published: March 2007

PDF Format
Table of Contents
Table of Contents
Price: $2,875.00 / GBP1,437.50