eMarketing to Life Scientists Amplifying Your Marketing Message

This report examines how life scientists use various e-marketing tools to receive information on the products and/or services related to their research. It also evaluates the effectiveness of these e-marketing tools on a supplier-specific basis.

The e-Marketing tools analyzed in this report are:

Banner advertisements

Blogs

Discussion forums

Ezine (i.e., electronic magazine published on the Internet)

Listservs

Newsletters

Podcasts

Search engine (i.e., keyword searches)

Syndicated Web content (e.g., RSS news feeds, events listings, headlines, etc.)

Webcast (i.e., one-way audio video presentation)

Webinar (i.e, two-way audio video presentation)

The specific objectives of this report are to:

Determine the percent of Internet use customers devote to supplier Web sites

Assess how customers obtain and process information over the Internet

Identify preferred eMarketing channels by level of Internet use

Reveal customer preferences for format, content, and frequency of supplier-generated email communication and electronic literature

Identify most-desired topics and scheduling preferences of virtual seminars

Ascertain how customers prefer to search for information on supplier’s Web sites

Provide tips on how to enhance click-through rates for supplier ads

Highlight supplier Web sites that offer the most relevant product and/or service information

Evaluate customer’s experience on over 25 leading suppliers’ Web sites

Verify how customers prefer to access supplier information via third party Web sites (i.e., online journals, electronic trade publications, life science portals)

Identify top online publications and Web sites customers rely on for new product information

Suppliers included in this report are:

Affymetrix

Agilent Technologies

Ambion

Applied Biosystems

BD Biosciences

Beckman Coulter

Bio-Rad

Calbiochem

Clontech

Dako

Eppendorf

Fermentas

GE Healthcare

Invitrogen

Millipore

New England Biolabs

PerkinElmer

Pierce

Promega

Qiagen

R&D Systems

Roche Applied Science

Santa Cruz Biotechnology

Sigma-Aldrich

Stratagene

Takara

Thermo Fisher Scientific

VWR International

Waters

Publication Date: February 2007

Page Count: 171

PDF Format

Price