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Addison Whitney is a strategic branding consultancy that specializes in the pharmaceutical industry. With over ten years' experience in pharmaceutical branding, our strategic offerings include:
* Global brand name development
(including creative naming, regulatory/legal/linguistics evaluations, name validation & tagline)
* Positioning/brand strategy and assessments
(including mission/vision/values statements, positioning statements and brand strategies)
* Visual brand development
(including logo, web site, standards and stationery systems development)
We've helped create and properly position brands such as:
Roche Labs (US): Xenical, Invirase and Fortovase
Bristol-Myers Squibb & Sanofi-Synthelabo: Avapro and BuSpar
Pharmacia: Zvyox, Lunelle, Vestra, Vantin and Ellence
Forest Labs: Lexapro (Celexa line extension)
Eli Lilly: Forteo
Hoffman-La Roche AG (Switzerland): oncology product, not yet public
Knoll AG (Germany): anti-hypertension product, not yet public
IDM (France): oncology products, not yet public
Takeda Pharmaceuticals (Japan): new product, not yet public
Warner Lambert: brand assessment and strategy for Zantac
Abbott Labs: brand assessment and strategy for Glucerna line extensions
TAP Pharma: Uprima
Kodak: LifeView and DirectView
Microsoft: Outlook, Exchange and X-Box
Corporate branding and strategy projects we've worked on include:
Alkermes, Inc: brand assessment, positioning, logo and tagline, "Science that Delivers."
Applied Biosystems: brand assessment, strategy and positioning for PE Informatics division
AP Cells: created new corporate name, Anosys
Magainin Pharmaceuticals: developed new name and logo, now Genaera Corporation
Legato: created new corporate web site
SONICblue: formerly S3, created new corporate name, logo and web site
We encourage you to link to our web site, particularly our "Medical/Pharmaceutical" section. Please let us know if we may be of assistance. We look forward to hearing from your team.
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Addison Whitney is a strategic branding consultancy that specializes in the pharmaceutical industry. With over ten years' experience in pharmaceutical branding, our strategic offerings include: * ...
We have published hundreds of Addison Whitney news stories on BioPortfolio along with dozens of Addison Whitney Clinical Trials and PubMed Articles about Addison Whitney for you to read. In addition to the medical data, news and clinical trials, BioPortfolio also has a large collection of Addison Whitney Companies in our database. You can also find out about relevant Addison Whitney Drugs and Medications on this site too.
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