Sales & Marketing Excellence Latin America 2012 Congress
28th June 2012 — 29th June 2012

Build a successful business model in Latin America with better development and market strategies

Latin America's largest gathering of pharmaceutical executives is back for the 6th year. This is the must attend senior level event with more than 30 Top Level Speakers and a completely revamped agenda to tackle the crucial issues for the industry right now.

Main Topics

• Shape your commercial model based on new stakeholders
• Combine efforts by integrating market access & commercial teams
• Exclusive case study: Discover how a generics company has been successful with key commercial partnerships
• The new commercial model: Solutions vs. Medicines
• KAM Model: Explore what it can do for your commercial strategy
• Segmentation and Targeting: Learn how to implement a successful model
• Back to basics: Understand the importance of your District Manager
• Find out how your product lifecycle management strategy can develop your reps profile to optimize your commercial model
• Is CRM a concept or a Tool? - Understand the migration from a sales tool to a complete business model
• Tablets, iPads, Notebooks: Time to reassess the changing role of digital marketing

2012's conference has been completely revamped and now boasts:

• 250+ Senior level delegates
• 2 Focused & Brand New Sessions - 100% Sales & Marketing Excellence
• A Keynote day - With VPs & General Managers
• Excellent networking
• Interactive workshops and roundtables
• World-Class Pharma speakers from USA, LatAm and Europe
• Coffee breaks & lunch
• Networking party

With incredible networking opportunities and a outstanding agenda this conference is THE must attend for anyone involved in the pharmaceutical industry.

The Sales & Marketing Excellence Latin America 2012 Congress brings together industry leaders, innovators and experts to discuss the issues of this fast growing industry in Latin America.

Did you miss the 2011 event? Here is some of the feedback:

Very well planned & organized. Good mix of pharma companies & agencies. Good range of presentations

Charlotte Sibley - Senior Vice President - Shire Pharmaceuticals

Eyeforpharma events are definitely a fantastic opportunity to get to know all “Best in Class” practices in place in the pharmaceutical market and get in touch with the worldwide
pharma experts

Carlos Grzelak Jr. - Marketing and Sales Director - Glenmark Pharmaceuticals

Es la Tercera vez que participo de este evento y cada vez encuentro más razones para volver la próxima vez... “Networking + Temas de actualidad + Balance entre hard - soft + Excelentes Speakers...

María Victoria Szwed - FFL & Development Manager, Southern Latin America Cluster - Janssen Cilag

Expected Number of Attendees

NA

View Conference Website: Sales & Marketing Excellence Latin America 2012 Congress

Price of Attendance

n/a

Brochure

View Event Brochure

Location

Hyatt Regency, Miami.
400 South East Second Avenue
Miami
United States
33131-2197