Procter & Gamble

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Procter & Gamble, Newcastle upon Tyne Tyne & Wear, United Kingdom.

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Video: Ryan Seacrest Partners With Crest and Scope To Introduce New Outlast Products for Fresh Breath That Lasts

Tuesday 29th of September 2009 8:00

CINCINNATI, Sept. 29, 2009 /PRNewswire-FirstCall/ -- For the third consecutive year, Crest and Scope have partnered with Ryan Seacrest, one of Hollywood's hardest working and most successful on-air talent and producer, to launch the new Outlast trio of products including new Scope Outlast mouthwash, Crest Extra White Plus Scope Outlast toothpaste and Oral-B Floss Picks Plus Scope Outlast flavor.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/pg/39923/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090929/NY82130)

"I am so thrilled to be teaming up again with Crest and Scope," said Seacrest. "The new Outlast products are perfect to get me through my hectic work day. Talking -- and sometimes even close talking -- is my business so having fresh breath and white teeth is essential to everything that I do."

Scope Outlast mouthwash and Crest Extra White Plus Scope Outlast toothpaste are infused with advanced Outlast technology, which binds to select receptors in the mouth, triggering a cool, minty sensation, for fresh breath that lasts five times longer than your ordinary routine. All Outlast products are available at mass market retailers nationwide beginning September 2009.

"Scope is a trusted brand that consumers have relied on for minty fresh breath for over 40 years," said Doreen Bayliff, Vice President, P&G North American Oral Care. "With the groundbreaking Outlast technology, Crest, Scope and Oral-B products deliver lasting fresh breath for the ultimate social confidence. The Outlast family of products also unveils a new logo and innovative packaging to bring to life the Outlast experience."

Scope Outlast Mouthwash

Scope Outlast mouthwash features Outlast technology that binds tightly to select receptors in the mouth, creating a cool, refreshing sensation for a fresh feeling that lasts up to five times longer(1). In a double-blinded study, 80% of mouthwash users felt fresh longer after using Scope Outlast versus brushing alone. Scope Outlast effectively kills millions of bad breath germs giving users the confidence to get close.

Available in Long Lasting Mint and Long Lasting Peppermint flavors in a 750ML bottle for $4.99 and a 1250ML bottle for $5.99 (suggested retail prices).

Crest Extra White Plus Scope Outlast Toothpaste

Crest Extra White Plus Scope Outlast Toothpaste whitens your teeth and keeps your breath feeling fresh up to five times longer(2). In a double-blinded study three out of four consumers felt that their breath was fresh longer versus using ordinary toothpaste. Crest Extra White Plus Scope Outlast combines the new Outlast technology with whitening silica that helps gently remove surface stains, giving consumers a whiter smile. Crest Extra White Pus Scope Outlast also protects against cavities and fights tartar.

Available in Long Lasting Mint flavor in a 4.0oz tube for $3.25, 5.8oz tube for $3.75 and a 7.6oz tube for $4.25 (suggested retail price).

Oral-B Advantage Floss Picks Plus Scope Outlast Flavor

Oral-B, the brand most used by dentists worldwide, is now introducing new Oral-B Advantage Floss Picks with Scope Outlast Flavor. The only floss picks with a dual-action TextureSlide(TM) floss fiber are infused with Outlast technology for cooling impact that continues even after flossing. The easy-to-grip ergonomic handle is designed to make flossing easy for a more complete clean(3).

Available in Long Lasting Mint for $3.49 for 75 picks (suggested retail price).

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

    (1)  than brushing alone
    (2)  than ordinary toothpaste
    (3)  vs. brushing alone

SOURCE Procter & Gamble

Source PR Newswire


www.prnewswire.co.uk

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