New Diet Supplements Available in Coffee
Against a background of rising obesity, concern about body image, and sales of nutritionally enhanced food products, one company has launched a coffee that contains chlorogenic acid, a compound proven to help weight-loss. There is also a new supplement based on the ketones found in raspberries, which has also be proven to aid weight-loss. PureHealth face some stiff competition – see here for new companies who are developing products in this sector.
There is enormous interest in ‘quick-fix’ solutions such as these – for example, the green coffee article was one of the most read articles on BioPortfolio this week! The market is therefore very large and lucrative, for both supplements and enhanced food products. This report details the growing strength of the market for nutraceuticals such as products with added probiotics, energy and omega-3.
With new products being created, proven and subsequently disputed, this is a rapidly changing area, and closely followed by consumers and medical staff alike. Despite the manufactured nature of these capsules, many companies just like PureHealth highlight the natural aspects of the active compounds – making it more appealing to the consumer – but there is a lot of nutritional and biological science behind these capsules.
Time will tell whether Green coffee provides the results described, but the popularity of the press release suggests that many people will be trying it