5 Obscure Formulas That Rule the World | DISCOVER
10:30 EDT 13 Jul 2012 | Discover Magazine
PROSPECT THEORY V(x,p) = v(x)w(p) People hate losing money about twice as much as they love making it: It takes a $20 discount, researchers have found, to make up for the sting of a $10 surcharge on a purchase. That is one reason why even experience..
Original Article: 5 Obscure Formulas That Rule the World | DISCOVER
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