You are what you eat: Vitamins and Provitamins
Vitamins sit in a unique position in the healthcare market. Backed by pharmaceuticals and using the latest biological knowledge, they have enormous appeal as over-the-counter medications for health-savy public. They are invaluable for patients with specific dietary needs and conditions, and can prevent a number of conditions. The market of vitamins and provitamins is an interesting one, balancing the over-the-counter sales with prescription supplements.
One of the most fascinating things about nutrition is that is depends significantly on the geographical area, making markets for supplements very local. The conditions of goitres depends on particular soil consistency, while Vitamin D supplements are needed in extreme latitudes. Omega and cod liver oils are rarely needed in the coastal regions, for example.
Because of the potential size of the market globally, knowing the intricacies of local vitamin and provitamin is not only fascinating, but also useful. The BioPortfolio Report store currently has a collection of reports on the Vitamin and Provitamin market in a number of countries across the world, from Nigeria to Australia, Nepal to Mexico and Malaysia to Lithuania. (individual links to be inserted from http://www.bioportfolio.net/reports?q=vitamins&k=s&p=-1&s=Search