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Optimizing Brand Profile Spending Distribution: Increase Late-Stage Development Resources to Improve Post-Launch Commercialization

11:45 EDT 22 Sep 2016 | CuttingEdge

By Matthew Doscher, Research Analyst By Phase 3, practically all of a pharmaceutical company’s operations have begun preparing for the product launch. As a product nears marketing entry, the brand profile often includes a broad spectrum of launch activities. Each department has numerous responsibilities including thought leader engagement for medical affairs, pricing negotiations for market […]

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