Life is Beautiful Festival partners with KINDLAND as first cannabis sponsor of a major U.S. festival

17:48 EDT 22 Sep 2016 | PR Newswire

LOS ANGELES, Sept. 22, 2016 /PRNewswire/ -- KINDLAND (, a fast-growing cannabis media upstart, is now the first cannabis industry company to sponsor a major U.S. music festival, Las Vegas-based 'Life is Beautiful,' happening this Friday to Sunday, September 23-25 that will be attended by more than 150,000 people and feature major performances by artists including Mumford and Sons, J. Cole, and Major Lazer.

The partnership will transform one of Life Is Beautiful's Fremont Street venues into the KINDLAND House, a comedy club and cannabis community showcase featuring KINDLAND partners and House sponsors Blunt Box (, the premier flower roll company in Las Vegas; High There! (, a leading social network for the cannabis community; and Yes on 2 (, the Campaign to Regulate Marijuana Like Alcohol in Nevada.

President of KINDLAND, Mike France, said in a statement, "Life is Beautiful is one of the most recognized festivals in the country, and Las Vegas is an important and unique market for our industry. We are honored to be a Life Is Beautiful partner and a mainstreaming force for the cannabis community."

Mike Olortegui of Blunt Box added, "Life Is Beautiful is a premier music festival. We could not imagine a better place or partner to launch our premium brand of flower roll products."

Darren Roberts, Co-Founder and CEO of High There! additionally notes, "As a global social network that represents mainstream cannabis culture, we see this event as a fantastic way to bring the community together in a live venue, around art, music, and culture, interests that users of our social network connect around every day on our platform."

Ryan Doherty, Partner and CEO of Life is Beautiful, says, "The cannabis community is a customer to festivals in general. We understand the movement and look forward to working with KINDLAND in a responsible and professional way."

"We are grateful to KINDLAND and Life is Beautiful for their commitment to raising awareness about Question 2," said Joe Brezny, spokesperson for Yes on 2, the Campaign to Regulate Marijuana Like Alcohol in Nevada. "There will literally be thousands of attendees at the Life is Beautiful Festival who are passionate about ending marijuana prohibition in Nevada. Accordingly, the event will provide us with an  incredible opportunity to educate voters and recruit supporters for the final weeks of the campaign."


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