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Kline Group: 2015 OTC sales up, but marketing support may be waning

12:50 EDT 23 Sep 2016 | Drug Store News

Sales of OTC products were up a solid 4% in 2015, according to the recently published Kline Group Nonprescription Drugs USA report, the company noted in its blog Friday. However, marketing  support behind that growth may be waning. "Advertising expenditures continue to decline as marketers become more selective on where they spend advertising dollars and focus efforts only against brands where they have a competitive edge," Kline Group wrote. (Kline Group)

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