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Why Facebook is so hard to resist

06:31 EDT 3 Aug 2017 | Science Daily

Why is social media such a hard habit to break? Because it makes us feel good, say investigators. They found even brief exposure to a Facebook-related image (logo, screenshot) can cause a pleasurable response in frequent social media users, which in turn might trigger social media cravings. The combination of pleasant feelings and cravings makes social media too difficult to resist.

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