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To Grow Market Share, a Drugmaker Pitches Its Product to Judges

15:27 EDT 3 Aug 2017 | Bioethics.com

(NPR) – One reason for this preference is that Alkermes, the drug’s manufacturer, is doing something nearly unheard of for a pharmaceutical company: It is marketing directly to drug court judges and other officials. The strategy capitalizes on a market … Read More

Original Article: To Grow Market Share, a Drugmaker Pitches Its Product to Judges

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