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Secondhand opinions

20:00 EDT 9 Aug 2017 | AAAS

(Inderscience Publishers) Tracking the Twitter updates of a random sample of 300,000 active users over the course of a month reveals that this particular corner of social media and social networking is not quite as equitable and democratic as popular perception might have us believe. Indeed, the research published in the International Journal of Internet Marketing and Advertising reveals that there is a two-step flow of information through which a minority of users accounts for the majority of influence.

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