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The importance of influencers on social media

06:48 EDT 10 Aug 2017 | Science Daily

Tracking the Twitter updates of a random sample of 300,000 active users over the course of a month reveals that this particular corner of social media and social networking is not quite as equitable and democratic as popular perception might have us believe. Indeed, the research reveals that there is a two-step flow of information through which a minority of users accounts for the majority of influence.

Original Article: The importance of influencers on social media

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