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Ad Age: Frito Lay makes push into Whole Foods through 'organic'

13:19 EDT 31 Aug 2017 | Drug Store News

It's all about timing, and the timing may be perfect for Frito Lay as it roles out versions of 11 core chip brands without artificial ingredients, suggested a report published Wednesday in Advertising Age, especially with the recent acquisiton of Whole Foods by Amazon. "Cleaner" snacking opportunities coming out of the snacking division of PepsiCo may appeal to Whole Foods shoppers. "The notion of clean and simple is very important to a segment of consumers," Frito-Lay chief marketing officer Jennifer Saenz told Ad Age. "They're searching for that." (Advertising Age)

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