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EVANSTON, Ill., Sept. 7, 2017 /PRNewswire/ --Global sales and marketing firm ZS has been named an IDC MarketScape worldwide leader in social media analytics in the life sciences space.
ZS was positioned in the leaders category in the IDC MarketScape: Worldwide Life Science Social Media Analytics 2017 Vendor Assessment (Doc#US40511016, August 2017). Customers interviewed for the IDC MarketScape report gave ZS high marks for account management, technical capability and overall value.
"Life sciences organizations need to partner with providers that offer proven experience in social media analytics and state-of-the-art technology, as well as a mastery of the life sciences industry," said Mike Townsend, research manager for IDC Health Insights Life Science Commercial Strategies and author of the report. "As a relatively new entrant to the social media analytics space, ZS brings significant technical competency, not to mention its considerable life sciences expertise."
From February to August 2017, IDC Health Insights conducted in-depth research to evaluate available social media analytics solutions for life sciences companies, using metrics to assess the quality of social media analytics solutions' functionality, user interface, scalability, ease of implementation, multiple languages support and overall customer experience. For their vendor positioning, IDC analysts leveraged publicly available information combined with detailed surveys and interviews with the vendor candidates and their end users.
"We're honored that the IDC MarketScape named us a leader in social media analytics," said Samrat Shenbaga, a principal at ZS and leader of the firm's marketing execution practice area. "ZS has made significant investments in this space through a combination of big data and advanced data science capabilities to offer the best possible insights to our clients. It's clear that social media analytics is becoming increasingly important to help companies better understand their customers and make real-time, strategic decisions."
Read an excerpt of the report.
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of information and communications technology (ICT) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
ZS is the world's largest firm focused exclusively on helping companies improve overall performance and grow revenue and market share through end-to-end sales and marketing solutions—from customer insights and strategy to analytics, operations and technology. More than 5,000 ZS professionals in 22 offices worldwide draw on deep industry and domain expertise to deliver impact for clients across multiple industries. To learn more, visit www.zs.com or follow us on Twitter and LinkedIn.
Jessica Moran, Golin
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