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Taking the long view on pharma's reputation management

05:17 EDT 13 Sep 2017 | BioPharmaDive

To start chipping away at pharma’s reputation problem, companies should consider tapping their internal brand champions—and equipping them for success. ZS’s Pratap Khedkar and Jeanne Ryan discuss how to leverage pharma employees as industry ambassadors.

Original Article: Taking the long view on pharma's reputation management

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