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Why Twitter Matters Now in Biotech, and Why Executives Can’t Ignore it Anymore

05:20 EDT 13 Jun 2011 |

Two years ago, I caved in to the pressure and signed up for a Twitter account. I had been resisting for months. Millions of people were flocking to the 140-character microblogging service, but from what I could see then, it looked like a time-wasting fad. Hardly anybody in the business I write about, biotechnology, was [...]

Original Article: Why Twitter Matters Now in Biotech, and Why Executives Can’t Ignore it Anymore

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