The Pharmaceutical Market Outlook to 2015 Implementing innovative, long-term strategies for sustainable future growth

The new report from Business Insights, The Pharmaceutical Market Outlook to 2015: Implementing innovative, long-term strategies for sustainable future growth, examines the key changes in market strategy which will help companies to boost profitability, drive market share and enhance R&D productivity. This report also provides insight into the drivers and resistors of the pharmaceutical market to 2015, with a unique survey of 300 senior industry executives from pharmaceutical, biotech, speciality and generics sectors.

Use this latest report to benchmark the networking growth model used by your competitors, identify potential alliance partners and plan a long-term growth strategy to secure your leading position in the next ten years.

Top 3 reasons to order this report today...

• Build new and profitable relationships with key customers and generate strong sales growth by understanding how to target growing patient populations.
• Analyze how innovative companies such as Pfizer, GSK, Sanofi-Aventis, Novartis, Roche and UCB are positioning themselves for future growth in terms of geographic expansion and therapeutic focus, investment in biotech or generics, and the creation of networked pharmaceutical companies.
• Address the issue of poor R&D productivity by understanding how to effectively restructure your internal R&D organization and establish a network of alliances and partnerships for external sources of innovation.

The Pharmaceutical Market Outlook to 2015
Price: $1900
Publication Date: May 2005
To order: http://www.bioportfolio.com/cgi-bin/acatalog/Business_Insights_2005.html

To order these reports contact peter.barfoot@bioportfolio.com or telephone +44 1300 321501 or +1 415 680 2472 and a representative will get back to you.

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