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AstraZeneca: a nail in the coffin of EGFr inhibitor hopes 

AstraZeneca has released results showing that a combination of its EGFr inhibitor Iressa and platinum chemotherapy works no better than platinum alone in non-small cell lung cancer. The news is a setback, but there was already doubt over the EGFr inhibitor class's potential; investment bank forecasts for Iressa sales were far too high. The prospects for Iressa and its peers now look bleaker still.

Pharma giant AstraZeneca has released phase III trial results from its cancer drug, Iressa. They show that, in chemotherapy-refractory patients with non-small cell lung cancer, an Iressa/platinum combination has no impact on survival rates over existing platinum-based regimens.

The news came as a surprise to some, as the epidermal growth factor (EGF) receptor inhibitor had done well in phase II trials as a combination therapy - and in phase III trials as a monotherapy. AstraZeneca's share price fell 12%.

Iressa's results demonstrate the dangers of over-hyping a drug that has not demonstrated its efficacy. AstraZeneca emphasizes the potential strengths of pipeline drugs, in an effort to boost awareness and achieve strong initial sales - but no drug's clinical success is guaranteed ahead of phase III results.

And there were already alarm bells ringing over EGFr inhibitors, with BMS and ImClone's Erbitux a key example. It was hailed as a wonder drug, but the FDA refused to approve it based on current trial results.

Industry analysts had forecast peak annual sales of $2 billion for Iressa, with around two thirds of this coming from lung cancer. They were too high: Datamonitor's forecast (produced before the latest results) was that even if Iressa's results went to plan, its peak sales for NSCLC would be just $630 million in 2008.

Given the latest results, even this looks unlikely. While the drug is already approved in Japan for monotherapy use, the latest news will not encourage physicians to prescribe it. Nor will it help the drug's FDA panel hearing for monotherapy use, due on September 24: the agency is now certain to scrutinize that trial data with a fine toothcomb.

Overall, if the FDA rejects Iressa as a monotherapy, this will be a disaster for AstraZeneca; if it is approved, the poor combination results could still hit perceptions and sales.

Related research: Datamonitor, "Drugs of Tomorrow 2002: Lung Cancer" (DMHC1734)

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