Synbiosis Names Don Whitley Dealer of the Year

23.04.03 Award Recognises Outstanding Sales and Service Performance

Cambridge, UK: Synbiosis, a world-leading manufacturer of automated microbiological systems, is pleased to announce that it has named Don Whitley Scientific, a major distributor of products for microbiology applications, as its dealer of the year.

In recognition of this achievement, Steve Robertson, one of Don Whitley’s senior management team, was presented with a stunning, etched glass trophy at an exclusive award ceremony, held recently at Newmarket’s Bedford Lodge Hotel. The event was well attended with over 20 of Synbiosis’s top international dealers coming from as far as Korea.

Steve Robertson, Business Development Manager at Don Whitley Scientific commented: “We were surprised but very honoured to be presented with this splendid award. It is now taking pride of place in our display case, and sits well alongside our SMART and Millennium Products awards.”

Robertson continued: “Our relationship with Synbiosis has always been a two way street in terms of collaboration. Synbiosis are very good at putting our comments for product development into practise and we are equally good at marketing them. This award is especially gratifying because it recognises the massive effort everyone at Don Whitley Scientific contributes to ensuring Synbiosis’s automated colony counters are supported in such a professional manner.”

Simon Johns, International Product Manager for Synbiosis added: “Don Whitley Scientific has been representing Synbiosis for many years and has always given outstanding service to our customers. Therefore, of all our many wonderful dealers, Don Whitley Scientific richly deserves to take the prize this year.”

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For Further Information Contact:

Jayne Arthur, Synbiosis, Beacon House, Nuffield Road, Cambridge, CB4 1TF, UK.

Tel: +44(0) 1223-727125 Fax +44 (0) 1223-727101

Email: jayne.arthur@synbiosis.com  Web site: www.synbiosis.com 

Steve Robertson, Don Whitley Scientific Limited, 14 Otley Road, Shipley,

West Yorkshire, BD17 7SE, UK

Tel: +44(0) 1274 595728 Fax: +44(0) 1274 531197

Email: steve_robertson@dwscientific.co.uk  Web site: www.dwscientific.co.uk 

Editor Contact:

Dr Sue Pearson, PO Box 170, Hitchin, Hertfordshire SG5 3GD, UK.

Tel/Fax +44(0) 1462-635327 Email: sue6.pearson@ntlworld.com

Note to Editors

About Synbiosis

Synbiosis is a world-leading supplier of integrated imaging solutions for automatic counting and analysis of microbial colonies and zone measurement. Synbiosis’s ProtoCOL systems are installed in food, pharmaceutical, environmental and research microbiology laboratories world-wide. Synbiosis uses established distribution channels to market its products internationally.

Synbiosis, founded in 1998, is a division of the Synoptics Group based in Cambridge, UK. The Group’s other divisions, Syncroscopy and Syngene, specialise in digital imaging solutions for microscopy and molecular biology applications respectively. Synoptics currently employs 50 people in its UK and US subsidiary operation and has profitable revenue of almost $10 million, which continues to grow rapidly.

About Don Whitley Scientific

Don Whitley Scientific Limited develops, manufactures and sells products for microbiological applications, as well as provides microbiological contract services to the public and private sectors. The Company based in Shipley, West Yorkshire, UK, was founded by Don Whitley in 1976 and remains an independent family owned business.

Don Whitley Scientific enjoys a wealth of experience in microbiology, design, engineering and marketing and has rapidly grown to be a major supplier of innovative equipment. In recognition of this, the Company was awarded Millennium Product status for both its MACS range of anaerobic and variable atmosphere workstations and its WASP spiral plater systems.