Analysis of Age-Based Consumer Research

Introduction

This Presentation Pack provides a quantitative assessment of the consumer healthcare market in the US and in Europe, both in terms of consumers’ current information requirements and the opportunities for addressing unmet needs. The Presentation Pack offers you an overview of Internet penetration and device ownership rates, together with coverage of the specific health topics consumers are looking for, and the channels that consumers are using to access this information. 

Scope

Based on the results of Datamonitor’s 2002 consumer research survey of 4,500 consumers 

Coverage: France, Germany, Italy, Spain, the UK, and the US 

Report Highlights

The effective targeting of consumers that actively seek health information requires a detailed understanding of consumer behavior within key demographic groups. Datamonitor’s survey found that regional factors are important in understanding consumers’ use of health information services, however, it is the consumer’s age that has a much greater impact on their online behavior. 

Consumers are using the Internet extensively to look for health information, with more than a third of US consumers aged 25-34 having used the Internet to look for health information. Furthermore, health information websites now rank as the primary information channel among 25-34 year olds in the US. This represents a significant opportunity for pharmaceutical companies to target certain services to these consumers. 

Reasons to Purchase

Understand how consumers of different age groups are using the Internet for healthcare purposes 

Use the exclusive findings from Datamonitor Healthcare’s consumer research program as a framework for further segmentation analysis of consumers 

Publisher: Datamonitor eHealthcare Pharma Reports 

To order go to this URL: http://www.bioportfolio.com/cgi-bin/acatalog/Datamonitor_eHealthcare_Pharma.html#a133