Permission Based Marketing: Providing Consumers Personalized Online Marketing

Introduction

Permission marketing is a strategy, primarily utilizing email and mobile technology, to send consumers information that they have agreed to receive. When integrated with other forms of marketing, permission marketing’s strength is its ability to collect consumer information. As the uptake of the Internet continues, the opportunity for pharmaceutical companies to reach consumers online broadens. 

Scope

Highlights the permission based marketing tools that are the most successful at building relationships between pharmaceutical companies and consumers 

Evaluates the offerings, technology and market positioning of the leading permission based marketing companies 

Provides strategies to bridge the gap between what consumers are prepared to receive as permission based marketing and what companies are providing 

Assesses the future of permission based marketing and examines the potential for using SMS messaging as a permission based marketing channel 

Report Highlights

In order to maximize the effectiveness of a permission based marketing email, it is essential that the content provided is pertinent and useful to the end-user. Pharmaceutical companies should relate disease information to living a healthy lifestyle to meet the consumer’s interests. 

Early entry into the permission based marketing arena is essential as 60% of pharmaceutical companies are increasing their investment in online permission based marketing. Furthermore, the format and success of the first few campaigns will serve to shape the future market. 

Reasons to Purchase

Understand the current and prospective opportunities to use permission based marketing to build long term relationships with consumers 

Evaluate what type of marketing consumers are prepared to receive and tailor your campaigns accordingly to ensure maximum uptake 

Learn more about the leading permission based marketing companies and how the marketplace will evolve 

24th April 2004, 54 Pages 

Publisher: Datamonitor eHealthcare Pharma 2004 

To order go to this URL: http://www.bioportfolio.com/cgi-bin/acatalog/Datamonitor_eHealthcare_Pharma_2004.html#a535