Pharmaceutical Marketing Online: Targeting a Female Audience

Introduction:

Women offer increasing opportunities for pharmaceutical companies to market health information online. Women’s continuum of healthcare needs, their active role in healthcare management and their increasing access to new media channels make them extremely attractive marketing targets. 

Scope:

* Unmet needs in disease and drug awareness among physicians and the general population, including diagnosis and treatment rates 

* Details of the current competitive landscape including key players, drug developments and drivers expected to impact the market 

* Calculations for the potential patient population and an estimation of those patients positioned as receptive online marketing targets 

* Case studies of current campaigns aimed at women and recommendations for reaching the target patient population group 

Report Highlights:

To increase return on marketing investment, pharmaceutical companies must be able to market a wider range of products to women online to cater for their growing information needs. 

When marketing online for treatments for life-threatening conditions, a therapy area website is critical to raising disease awareness, driving presentation rates and influencing prescribing. 

Online marketing strategies aimed at women with life-threatening diseases are remarkably similar. However, marketing in non life-threatening conditions requires careful tailoring to meet the subtle unmet needs of the disease. 

Reasons to Purchase:

* Identify key areas of unmet need in disease and drug awareness that can be met through strategic marketing 

* Quantify your target online population 

* Optimize the return on investment in marketing your product to women 

Publisher: Datamonitor eHealthcare Pharma Reports 

To order go to this URL: http://www.bioportfolio.com/cgi-bin/acatalog/Datamonitor_eHealthcare_Pharma.html#a132