Scientific & Medical Conferences Evaluating Promotional Opportunities

This study is designed to help marketers evaluate promotional opportunities at scientific and medical conferences. The results of this study will offer a framework for assessing the promotional opportunities of a conference using the same criteria used by scientists and clinicians when deciding which conferences to attend. The report will help you look beyond the conventional wisdom and hype that often surrounds conferences. By affiliating your company with only the "best" conferences as seen through the eyes of the attendees, your company will promote its products more effectively, enhance its reputation in key market segments, and build lasting brand equity. Additionally, for a conference organizer, this report will provide insights into how to attract more attendees and exhibitors by revealing the most desirable elements. Some issues addressed include:

> Assessment of the promotional value of exhibiting at a conference

> Habits and preferences of scientists and clinicians while attending a conference

> Relative value of major forms of activities typically offered by conference organizers

> Degree to which scientists and clinicians believe corporate exhibits help make them aware of new products and technologies.

> Most important ways in which scientists and clinicians learn about upcoming conferences

> Most and least desirable elements of exhibit booths

> Receptivity to corporate promotional activities

Date: March 2002 Format: Hard Copy + pdf. Pages: 136 Category:  Conferences, Marketing, Life Science, Medical 

Publisher: BioInformatics 

To order go to this URL: http://www.bioportfolio.com/cgi-bin/acatalog/copy_of_bioinformatics_1.html#a336