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The Marketer’s Toolkit seeks to understand life scientists' perceptions and preferences so that life science suppliers can use this information to: * Develop more effective product catalogs * Train and organize their sales force * Successfully target geographic regions * Publish memorable ads and much, much more It is a collection of the following best-selling reports: * REPORT #03-003, Life Science Product Catalogs: Maximizing Effectiveness in Print & Online Reports of the demise of the print catalog are not only premature—but wrong. Life scientists continue to anticipate the arrival of new print catalogs, store them in prominent places within their labs and use them regularly. The paradox confronting suppliers, however, is that these same scientists also consider the online catalog to be superior to print by virtually every conceivable measure! Based on a survey of over 1,000 life scientists, Life Science Product Catalogs is designed to assist companies in understanding scientists’ expectations and preferences of print and online catalogs. It details which media (online or print) is preferred for different uses—from gathering information on a vendor’s new products to learning how to use a product. This report will improve the effectiveness of your marketing program by enabling you to design print and online catalogs that accurately reflect the ways in which scientists use them and integrate the features that customers find most valuable. * REPORT #03-020, Improving Sales Rep Performance: The View From the Lab BenchA well-trained sales force is a very important contributor to a company’s success. Because of their close contact with customers, sales reps can have a direct impact on revenues or be quite destructive in a market where corporate reputation is a key determinant of market success. To be successful, sales reps in the life science market must be selected, trained and organized in a way that reflects the needs and expectations of scientific customers. Based on an in-depth 35-question survey of over 1,000 scientists, Improving Sales Rep Performance is designed to provide life science executives with insights on how scientists judge the importance and value of sales reps in providing the tools needed to achieve their research objectives. By identifying the personal and professional qualities that scientific customers appreciate most, this report provides life science companies with guidance in recruiting as well as detailing how scientists evaluate the performance of sales reps so that this information can be incorporated into sales training programs that develop more credible and effective reps. * REPORT #03-023, Marketing to Life Scientists: An International Comparison The fifth installment of our Marketing to Life Scientists study explores how scientists from four major geographical regions—North America, Europe, Japan and Emerging Markets—exhibit similarities and differences in the way they prefer to receive and respond to marketing communications delivered by various media, including: print catalogs, supplier Websites, direct mail, sales representatives, print advertisements and scientific meetings. Based on a 35-question survey of over 1,900 life scientists from around the world, Marketing to Life Scientists: An International Comparison seeks to understand life scientists' perceptions and preferences so that life science suppliers can use this information to develop more effective marketing programs and identify where certain techniques are more likely to be successful in reaching targeted regions. * REPORT #03-027, Advertising to Life Scientists This second edition of Advertising to Life Scientists is based on a 32-question survey of more than 1,450 life scientists. Through unbiased readership profiles and side-by-side comparisons, the 2003 report re-examines the preferences of life scientists as they relate to fifteen widely read scientific journals, magazines and newspapers, and the advertisements that are contained within their pages. By viewing this medium through the eyes of the scientific customer and by understanding what they consider to be most useful, life science executives will be better able to sort through the ever-present salesmanship and marketing efforts put forth by publishers and make more effective use of print advertising. Report #03-060 Publication Date: October 2003 Page Count: 662 Publisher: BioInformatics To order go to this URL: http://www.bioportfolio.com/cgi-bin/acatalog/copy_of_bioinformatics_1.html#a118
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