The eHealth Market in the UK: Understanding Physician and Consumer Needs

Introduction

The UK eHealth market is sizeable and is positioned for significant expansion. Certain eHealth initiatives will grow faster than others due to various drivers, including government policy, pharmaceutical industry investment and demand from physicians and/or consumers. Pharmaceutical companies should ensure that their interests are established so that they are not excluded from key opportunities. 

Scope

Key findings from Datamonitor’s 2003 Physician Insight survey, involving interviews with 64 UK primary care physicians 

The physician interviews investigate physician opinions relating to eHealth topics such as Continuing Medical Education, ePrescribing and eSampling 

Detailed assessment of the current status of the UK markets for physician practice websites and disease management and compliance tools 

Investigation of the future of key eHealth markets in the UK, such as ePrescribing and eDetailing, and implications for the pharmaceutical industry 

Report Highlights

Although Internet uptake among UK physicians is high, the majority of them only spend a limited amount of time online for work-related purposes. Online offerings need to be easily accessible for physicians and the content should be highly relevant and personalized to their needs in order for time-pressured physicians to use the services. 

A substantial proportion of UK consumers do not use the Internet to search for health information because they have never considered it as a resource, suggesting they are unaware of the availability of such resources online. Pharmaceutical companies should seek to improve awareness of their online offerings through their offline campaigns. 

Reasons to Purchase

Identify the current and prospective opportunities for eHealth initiatives, based on the findings of in-depth interviews with physicians in the UK 

Reach physicians and consumers through the different eHealth initiatives by knowing and addressing the online requirements of each audience 

Bolster your company’s online market presence within the UK by investing in the most appropriate Internet-based tools and services 

Report Highlights

The growth of the different eHealth markets will be dictated by the various drivers for each market. For example, an NHS decision to implement ePrescribing on a system-wide basis would largely determine the expansion of the ePrescribing market. The pharmaceutical industry is likely to increase its investment in providing health information online. 

Publisher: Datamonitor eHealthcare Pharma Reports 

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