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Putting the methodological brakes on claims to measure national happiness through Twitter: Methodological limitations in social media analytics.

08:00 EDT 7th September 2017 | BioPortfolio

Summary of "Putting the methodological brakes on claims to measure national happiness through Twitter: Methodological limitations in social media analytics."

With the rapid global proliferation of social media, there has been growing interest in using this existing source of easily accessible 'big data' to develop social science knowledge. However, amidst the big data gold rush, it is important that long-established principles of good social research are not ignored. This article critically evaluates Mitchell et al.'s (2013) study, 'The Geography of Happiness: Connecting Twitter Sentiment and Expression, Demographics, and Objective Characteristics of Place', demonstrating the importance of attending to key methodological issues associated with secondary data analysis.

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This article was published in the following journal.

Name: PloS one
ISSN: 1932-6203
Pages: e0180080

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