Consumers' knowledge of food label information: an exploratory investigation in Potchefstroom, South Africa.
Summary of "Consumers' knowledge of food label information: an exploratory investigation in Potchefstroom, South Africa."
OBJECTIVE:
To determine the ability of consumers to: locate and manipulate food label information; assess the accuracy of nutrient content claims and which health/nutrient claims are allowed; and identify symbols on food labels. Associations pertaining to use and knowledge regarding food label information were also determined for consumers from different demographic and related groups.
DESIGN:
An exploratory descriptive study was undertaken, employing a face-to-face survey focusing on demographic information, shopping behaviour, nutrition is important beliefs, label use, label knowledge and label preference and information sources.
SETTING:
Selected public locations in Potchefstroom in the North West Province of South Africa.
SUBJECTS:
Respondents (n 229) complying with set inclusion criteria were recruited through purposive sampling.
RESULTS:
The results indicated respondents' general health and label awareness, as most of them (>80 %) could locate label information and identify symbols and specific nutrient content claims although only 53 % were able to calculate the number of servings. Nevertheless, an inability was found to assess the accuracy of some nutrient content claims and permissible health/nutrient claims. More educated, younger, Afrikaans- and English-speaking respondents seemed to be more knowledgeable regarding food label information.
CONCLUSIONS:
Respondents who were informed about nutrition were also informed about label information, while label reading practices resulted in label-influenced purchasing decisions. Educational programmes on food labels should start with nutritional background that could be implemented by consumers during label reading and purchasing decisions.
Affiliation
1Department of Consumer Sciences, Private Bag X6001, North-West University, Potchefstroom 2520, South Africa.
Journal Details
This article was published in the following journal.
Name: Public health nutrition
ISSN: 1475-2727
Pages: 1-6
Links
- PubMed Source: http://www.ncbi.nlm.nih.gov/pubmed/22672957
- DOI: http://dx.doi.org/10.1017/S136898001200287X
Medical and Biotech [MESH] Definitions
Unified Medical Language System
A research and development program initiated by the NATIONAL LIBRARY OF MEDICINE to build knowledge sources for the purpose of aiding the development of systems that help health professionals retrieve and integrate biomedical information. The knowledge sources can be used to link disparate information systems to overcome retrieval problems caused by differences in terminology and the scattering of relevant information across many databases. The three knowledge sources are the Metathesaurus, the Semantic Network, and the Specialist Lexicon.
Medlineplus
NATIONAL LIBRARY OF MEDICINE service for health professionals and consumers. It links extensive information from the National Institutes of Health and other reviewed sources of information on specific diseases and conditions.
Food Technology
The application of knowledge to the food industry.
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