Mass media barriers to social marketing interventions: the example of sun protection in the UK.
Summary of "Mass media barriers to social marketing interventions: the example of sun protection in the UK."
The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via conflicting messages in the media are discussed in terms of editorial on sun protection and in the way in which television programme content portrays the issues. Implications for public policy and future research conclude the paper.
1 University of the West of England, Coldharbour Road, Frenchay, Bristol, Bristol BS16 1QY, UK and.
This article was published in the following journal.
Name: Health promotion international
- PubMed Source: http://www.ncbi.nlm.nih.gov/pubmed/20713412
- DOI: http://dx.doi.org/10.1093/heapro/daq048
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Medical and Biotech [MESH] Definitions
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
The separation of individuals or groups resulting in the lack of or minimizing of social contact and/or communication. This separation may be accomplished by physical separation, by social barriers and by psychological mechanisms. In the latter, there may be interaction but no real communication.
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