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Generics Drugs - news, views, reports
A generic drug (generic drugs, short: generics) is a drug defined as "a drug product that is comparable to brand/reference listed drug product in dosage form, strength, route of administration,...
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In your future: More healthful foods to nourish the non-human you
(American Chemical Society) The focus of nutrition for good health is quietly shifting to include consumption of food ingredients specifically designed to nourish the non-human cells that comprise 80...
More Healthful Foods To Nourish The Non-Human You?
The focus of nutrition for good health is quietly shifting to include consumption of food ingredients specifically designed to nourish the non-human cells that comprise 80 percent of the cells in the...
Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction
(Cornell Food & Brand Lab) Researchers Wansink and Ittersum found that while softening the lighting and music in fast-food restaurants didn't change what people ordered, it caused them to eat 18 perce...
Health Deal site YoginiDeals.com releases free deals related to yoga, wellness and natural health. Beginning in September 2012, YoginiDeals.com will offer free deals each month to its followers. The s...
WELLESSE® Supports Hurricane Sandy Victims with Multivitamin Donation
FERNDALE, Wash., Dec. 12, 2012 /PRNewswire/ -- Americans affected by Hurricane Sandy will receive nutritional support from Wellesse Premium Liquid Supplements. Wellesse has shipped $73,000 worth...
"Health Halo Effect" Of Organic Labels
The word "organic" can mean many things to consumers. Even so, the power of an organic label can be very strong: studies have shown that this simple label can lead us to think that a food is healthier...
Comprehensive Resource for Food Safety Diagnostics â Romer Labs Launches New Website
Union, MO (PRWEB) June 15, 2012 Continually striving to expand the companyâs global brand, Romer Labs has passionately been working on a new website design over the last few months to give vis...
Organic labels bias consumers perceptions through the 'health halo effect'
(Cornell Food & Brand Lab) This study conducted by Cornell University's Food and Brand Lab researchers Lee, Shimizu, Kniffin and Wansink shows that an organic label can influence much more than health...
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Electrophysiological Correlates of Brand Names.
EEG coherence has been used extensively in the investigation of language processing of different words categories. In contrast, relatively less is known about EEG coherence pattern of processing brand...
N400 as an index of uncontrolled categorization processing in brand extension.
This study examined the ERP (event-related potential) correlates of categorization processing in brand extension with irrelative task. Participants faced two sequential stimuli in a pair consisting of...
Phonotactic probability of brand names: I'd buy that!
Psycholinguistic research shows that word-characteristics influence the speed and accuracy of various language-related processes. Analogous characteristics of brand names influence the retrieval of pr...
Alcohol brand appearances in US popular music.
Aims The average US adolescent is exposed to 34 references to alcohol in popular music daily. Although brand recognition is an independent, potent risk factor for alcohol outcomes among adolescents...
What's in a Name? Generics and the Persistence of the Pharmaceutical Brand in American Medicine.
This paper explores the complex role that brand names have played in the maintenance of therapeutic standards within twentieth-century American medicine. What made a generic drug generic in the second...
