Addison Whitney Company Profile

14:39 EST 21st November 2017 | BioPortfolio

Addison Whitney is a strategic branding consultancy that specializes in the pharmaceutical industry. With over ten years' experience in pharmaceutical branding, our strategic offerings include:

* Global brand name development

(including creative naming, regulatory/legal/linguistics evaluations, name validation & tagline)

* Positioning/brand strategy and assessments

(including mission/vision/values statements, positioning statements and brand strategies)

* Visual brand development

(including logo, web site, standards and stationery systems development)

We've helped create and properly position brands such as:

Roche Labs (US): Xenical, Invirase and Fortovase

GlaxoSmithKline: Advair

Bristol-Myers Squibb & Sanofi-Synthelabo: Avapro and BuSpar

Pharmacia: Zvyox, Lunelle, Vestra, Vantin and Ellence

Forest Labs: Lexapro (Celexa line extension)

Eli Lilly: Forteo

Hoffman-La Roche AG (Switzerland): oncology product, not yet public

Knoll AG (Germany): anti-hypertension product, not yet public

IDM (France): oncology products, not yet public

Takeda Pharmaceuticals (Japan): new product, not yet public

Warner Lambert: brand assessment and strategy for Zantac

Abbott Labs: brand assessment and strategy for Glucerna line extensions

TAP Pharma: Uprima

Immunex: NuVance

Kodak: LifeView and DirectView

Microsoft: Outlook, Exchange and X-Box

Cadillac: Escalade

Duracell: PowerCheck

Corporate branding and strategy projects we've worked on include:

Alkermes, Inc: brand assessment, positioning, logo and tagline, "Science that Delivers."

Applied Biosystems: brand assessment, strategy and positioning for PE Informatics division

AP Cells: created new corporate name, Anosys

Magainin Pharmaceuticals: developed new name and logo, now Genaera Corporation

Legato: created new corporate web site

SONICblue: formerly S3, created new corporate name, logo and web site

We encourage you to link to our web site, particularly our "Medical/Pharmaceutical" section. Please let us know if we may be of assistance. We look forward to hearing from your team.


One Wachovia Center , Suite 3800
United States of America


Phone: 704-347-5700
Fax: 704-347-5703

News Articles [28 Associated News Articles listed on BioPortfolio]

Why Brand Name Development Needs to be a Part of Your Strategic Focus

Brannon Cashion | Addison Whitney Regulatory approval exists as the final hurdle to product launch – the final sign that this product, which has been studied, tested, researched, strategized ...

Whitney Port Bursts into Tears as She Shares Struggle of Raising Son After Losing Her Father

Whitney Port is sharing the emotional struggle of parenting her son Sonny Sanford without having her own parent around

Boling Vision Center is Proud to Welcome Home Whitney Boling, MD, to Serve the Eye Care Needs of The Community

Elkhart, Indiana (PRWEB) August 23, 2017 Boling Vision Center is excited to announce that Whitney Boling, MD , has returned home to...

Praying the bible pdf donald whitney spanish

Qumran Sectarian Writings, and Muhammed as Religious Founders. Neither Brain nor Ghost: A Nondualist Alternative to the Mind, early Judaism: The Exile to the Time of Jesus. Rome’s Religious Hist...

Drug Name Development: The Regulatory Changes to Know About & How to Prepare for a Successful 2018, New Webinar Hosted by Xtalks

TORONTO, ON--(Marketwired - November 01, 2017) - Did you know every 6-month delay to launch can mean an average loss of $100 million[1]? Depending on the market you're looking to launch a product in, ...

Hauser & Lee Insurance Services Launches Charity Drive to Support the Whitney Ranch Foundation’s Strokes4Hope Golf Tournament

San Ramon, CA (PRWEB) September 18, 2017 Hauser & Lee Insurance Services, a California based insurance and financial preparation...

Gold Star Widow: Trump Didn't Call Me

Whitney Hunter's husband died in Afghanistan in August.

Designing Computer Software of the Future

NewsQuantum computers of the future hold promise for solving complex problems more quickly than ordinary computers.Contributed Author: 

Drugs and Medications [3 Associated Drugs and Medications listed on BioPortfolio]

Jinteli [Physicians Total Care, Inc.]

Jinteli (northindrone acetate and ethinyl estradiol tablets, USP)

Jinteli [TEVA Pharmaceuticals USA Inc]

Jinteli (northindrone acetate and ethinyl estradiol tablets, USP)

Oracit [Cardinal Health]

Oracit 15 ml Bottles

PubMed Articles [35 Associated PubMed Articles listed on BioPortfolio]

No Difference in Mood and Quality of Life in DHEA-S Deficient Adults with Addison's Disease vs. Type 2 Diabetes Patients with Normal DHEA-S Levels: Implications for Management of These Conditions.

Patients with Addison's disease have relatively high rates of depression and anxiety symptoms compared with population-based reference samples. Addison's disease results in deficiency of dehydroepiand...

Visceral Fat and Novel Biomarkers of Cardiovascular Disease in Patients with Addison's Disease; a case-control study.

Patients with Addison's disease (AD) have increased cardiovascular mortality.

Failed titration of endocrine replacement therapy: diagnostic significance.

Unsuccessful titration of endocrine replacement therapy may signify the coexistence of an unrecognized disorder which alters the response to replacement therapy. Examples include recurrent hypoglycaem...

Natural history of autoimmune primary ovarian insufficiency in patients with Addison's disease: from normal ovary function to overt ovary dysfunction.

Women with autoimmune Addison's disease with normally ovulatory cycles but positive for steroid cells antibodies (StCA) have been considered at risk of premature ovarian insufficiency (POI).

Unusual Onset of Celiac Disease and Addison's Disease in a 12-Year-Old Boy.

Celiac disease (CD) is an autoimmune disorder deriving from an aberrant adaptive immune response against gluten-containing grains in genetically predisposed subjects. In a number of patients, CD is as...

Clinical Trials [48 Associated Clinical Trials listed on BioPortfolio]

Phase III Randomized, Double-Blind, Placebo-Controlled Study of Dehydroepiandrosterone Replacement for Primary Adrenal Insufficiency

OBJECTIVES: I. Determine the efficacy of dehydroepiandrosterone (DHEA), an androgen replacement hormone, for patients with primary adrenal insufficiency (Addison's disease).

Glucocorticoid Treatment in Addison's Disease

Addison's disease is a rare condition which in most cases is caused by autoimmune destruction of the adrenals, leading to deficiency of cortisol, aldosterone and adrenal androgens. Unrecog...

Adrenal Function After Living Kidney Donation

The success of kidney transplantation is hampered by the shortage of organs. One attractive strategy is the use of kidneys from living donors. During the donor operation the kidney artery,...

Premedication Efficacy of Oral Ketorolac and Ketorolac/ Acetaminophen on Post Treatment Pain

The aim of this study is premedication efficacy of analgesics on post endodontic pain. Sixty-six healthy adult volunteers including criteria, are participating. The patients will be divide...

Cognitive Behavioral Therapy for Treatment of Insomnia in Patients With Major Depression

Participants (N=48) are patients with major depression in an outpatient clinic for affective disorders. Participants are assessed with clinical interview, polysomnographic evaluation and ...

Companies [23 Associated Companies listed on BioPortfolio]

Addison Whitney, Inc.

Our relationship with our clients is the most important aspect of our business. While the product is important, we never lose sight of the client relationship and devote individual attention to each c...

J.H. Whitney Capital Partners, LLC

Established in 1946 by the industrialist and philanthropist, John Hay “Jock” Whitney, J.H. Whitney was one of the first U.S. private equity firms and is often credited w...

Addison Group

Addison Group is a leading provider of professional staffing and search services. Bringing the best to the best, Addison combines a national network and localized service for broa...

Addison Whitney

Addison Whitney is a strategic branding consultancy that specializes in the pharmaceutical industry. With over ten years' experience in pharmaceutical branding, our strategic offerings include: * ...

Dorsey & Whitney

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