How Was CinemaSource Started? It was all because of a man who couldn't say “no.” Brett West, the founder of CinemaSource, had long been acquainted with the people at The New York Times. Twice he had created the systems that produce the newspaper's stock listings. When Brett learned that the Times was employing three full-time people to gather showtimes from hundreds of theatres throughout the New York metro area--and was receiving complaints from theatres and readers alike due to inaccuracies --he immediately volunteered to set things right.
It was at that moment that CinemaSource was born.
It seemed likely that if The New York Times was having trouble collecting this data and ensuring its accuracy, then other newspapers might be experiencing the same difficulties. The first order of business at that time was to address the issue of accuracy. With the expertise of award-winning software maven Dave Stonehill, CinemaSource created a program that would triple-check data and issue a series of reports identifying errors and flagging anomalous and incongruous entries.
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