Trends Business Research Ltd Company Profile

02:29 EST 19th December 2018 | BioPortfolio

To advance an economy or business it must be understood. There are only two ways to do that. We call the process: Acquisition and Generation.Acquisition is the process of gathering the information generated by others about the economy. We then make sense of it. This requires us to be confident about what we do not know as well as what we do.Generation is the process of creating new information. It takes two main forms: we employ the talking armoury - face to face, focus groups, over the telephone, electronically, or on paper; we generate new information from existing data. This is a process of renewal.
Our understanding of an economy or business is guided by the principle of "gradually increasing confirmation" (Rudolf Carnap: 1891-1970). This concept captures the fact that we can never know everything there is to know about an economy but the more knowledge that is acquired, the more secure the foundations are likely to be. The principle of "gradually increasing confirmation" requires us to balance the need to understand, against our client's objectives and budget.
Occasionally developing economies are faced with what has been called 'lottery risk' type situations - situations where the outcome can go one of two ways and there is the possibility of reverting to the status quo. In these rare situations, radical change is appropriate. For most economic change, however, radical change is rarely successful because the outcome is unpredictable. Therefore we have to think about logical, incremental change in bite size chunks that leads to the objective.
As a result, the strategies we develop with our clients are most likely to comprise a range of things to do. On its own each may be small scale and involve few key people, but each will be a stepping stone on the path to sustainability and logically related to others and to the overall strategic objective.


TBR House,16, Jesmond Road West,
Newcastle upon Tyne
Tyne and Wear
NE2 4PQ.
United Kingdom


Phone: 44(0)191 281 9955
Fax: 44(0)191 281 9966

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